Our approach

A different strategy.

Let’s face it. Traditional approaches focus too much on health care and not enough on health—too much on information and not enough on inspiring action.

At RedBrick we take a different approach: crossing emerging behavioral models with adaptive technologies to create compelling and effective consumer experiences.

We use what works, from both inside and outside of health care.


The numbers tell the story.

According to the Centers for Medicare and Medicaid Services, or CMS, the cost of healthcare exceeds $3 trillion annually in the United States.1

If you stacked one dollar bills on top of each other, $3 trillion would nearly reach the moon.

The Center for Disease Control, or CDC, estimates that over 85% of these costs result from chronic conditions that are associated with poor health behaviors.2


Why it works

It’s about getting engaged.

At RedBrick, we’re obsessed with finding new ways to truly engage consumers.

While there’s no magic bullet, there is a winning formula. A strong, simple consumer experience and great content combined with compelling and targeted communications, choice architecture, smartly designed rewards, social network integration and data analytics.

RedBrick Health gets 3x better engagement versus industry norms.1

1 RedBrick Health book-of-business engagement results through 9/30/2014
  2014 Towers Watson Report – The Business Value of a Healthy Workplace. 2013/2014 Staying@Work™ Survey Report

It’s not about personalization, or mobile access, or social networking, or incentives, or reminders.

It’s about all of that. But more importantly, it’s about blending choice with small steps, just-in-time reminders and natural social support. It’s about human help when you need it, blending high touch with high tech.

Power of habit

It’s about changing behavior.

Habits happen. We form them early and do them often.

Traditional programs often forget about the power of habits and make classic mistakes. Mistakes like assuming information automatically leads to action. Like setting big, abstract goals or blaming failure on lack of willpower. Like assuming one delivery mode works for all, or forgetting to trigger desired behaviors.

Common mistakes

What works:

  • Big, abstract goals
  • Relying on willpower
  • Blaming lack of motivation
  • Small steps
  • Relevant choices
  • Behavior “triggers”

Information adapted from B.J. Fogg, Stanford University, "Top 10 Mistakes in Behavior Change," http://www.slideshare.net/captology/stanford-6401325

Behavior Science

We apply the latest models in behavior change and behavioral economics to help people form new habits and shake old ones across the continuum of health and condition management.

Enabling Technology

By harnessing the very latest in technology – mobile, social, and big data – we create products that are simple, accessible and personalized in powerful new ways.

Consumer Experience

Designing for the consumer means creating experiences that are purpose-built to be simple, fun, engaging and fresh, delivered across media and modalities.

Tailored reward models

It’s about knowing the right way to use rewards.

Carrot or stick? Cash or premium reduction? Incentive or raffle? At RedBrick, we know healthy rewards.

We’ve integrated the latest in behavioral economics with broad-based, real-world experience to deliver incentive management capabilities and evidence-based models that are unrivaled in both simplicity and sophistication.

Tailored for each population and culture, our reward models can help you boost engagement.


Our platform

It’s about time. And about choice.

The RedBrick Health Behavior Change System
Until now you’ve had to choose between a traditional, comprehensive health and wellness vendor, or an innovator with cool technology and a single component solution.

Now you can have both. RedBrick offers a comprehensive, cutting-edge solution with interlocking components that you can deploy singly, in combination, or as entire system.

Our platform is open. Plug in your own components, or take advantage of the growing array of apps and devices we’ve certified as RedBrick Ready.

Health Assessment

You only get one chance to make a first impression.

Biometric Screening

Making it easy to know your numbers.

Health Advising

Personal support for those who need an extra nudge.

Phone Coaching

Person-to-person support within a behavior change framework.

Virtual Health Coaching

This isn’t your father’s approach to wellness.


Connected Devices and Apps made easy.

Cost Transparency

The right information + the right behavior design = smarter shopping.


Health doesn’t happen in one dimension.

Program Integration

Your goals. Your programs. Your engagement hub.

Device and App Integration

More choice. More convenience. BYO data.


Putting your rewards to work for you.


Cut through the clutter. Trigger desired behavior.


Business intelligence that drives a healthier population.

Focus on results

It’s about results.

Getting more people meaningfully engaged can help you achieve better results, faster. Our results come in many forms – reduced healthcare costs are one of them. Recent research conducted across our large employer book of business1 found:

  • For those participants with chronic conditions, reductions in healthcare costs of $605 per participant per year in years two and three.
  • For participants without chronic conditions, reductions in healthcare costs of $160 per participant per year in this same period.
  • These reductions represent 6% and 5% lower total healthcare costs for these two groups, respectively.
1 Based on multi-year analysis of claims costs across RedBrick Health’s book of business.

RedBrick Health Stories

Valerie – My RedBrick Health Story

Valerie remembers the day she decided to change her life and take control of her health. By using the support and resources provided by RedBrick Health, she was able to lose 40 pounds and turn her health around. And it all started with one small step.