Eric Zimmerman

Eric Zimmerman

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health

As an industry, we’ve been obsessed for the past few years about the “E” word. But it’s not clear we all mean the same thing when we use the term engagement.

For advertising or e-commerce-based business models, it’s all about page views, clicks and mobile app taps. But what about population health, or employee well-being programs?

In my view, we’re really interested in meaningful health engagement—meaning the engagement that produces better health—and that’s not always so easy to measure.

Many health and well-being programs define success by what’s easiest to measurethings like website registration rates, online activity, mobile app downloads or coaching sessions. But do these program engagement metrics really have anything to do with ongoing health improvement rates?

We coined the term meaningful engagement to signify patterns of program engagement that are predictive of health improvement outcomes. Then we set out to measure the characteristics of program designs most predictive of meaningful engagement. Finally, based on a dataset containing over 1 million consumers and over 100 distinct designs, we established best practice ranges and recommendations.

We called these design patterns What the Best Do Better.

Over the next few weeks, we will highlight what top-performing organizations are doing differently, and how you can use these practical best practices to amplify the impact of your population health and well-being efforts. Watch this space!

You can also view and download the What the Best Do Better infographic here.