RedBrick Health’s Content Strategy and Behavior Design Lab Recognized for Quality; Earns URAC Re-accreditation with 100% Score

Press Releases – October 14, 2016
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For the second year in a row, RedBrick received the highest-possible URAC accreditation score for the rigorous, evidence-based process underpinning its innovative Health Engagement Platform

Minneapolis (October 25, 2016) – RedBrick Health, a leading provider of technology-enabled enterprise solutions that improve population health and well-being, today announced their 100%   re-accreditation score from URAC, the independent leader in promoting healthcare quality through accreditation, education and measurement. The re-accreditation signals that RedBrick Health demonstrates a comprehensive commitment to quality, ongoing improvement and appropriate use of evidence across digital and live health engagement modalities.

“It is common sense that you cannot believe everything you read on the internet, but RedBrick Health has gone to great lengths to be an exception by achieving independent Health Content Provider Accreditation from URAC,” said URAC president and CEO Kylanne Green. “Through URAC’s rigorous and independent accreditation standards for healthcare-related websites that demand disclosure, quality oversight and accountability, RedBrick Health demonstrates that it can be a trusted source of health information.”

RedBrick’s accredited health content drives award-winning RedBrick Journeys®, and supports a fully-integrated engagement and behavior change process across web, mobile and person-to-person interactions. RedBrick’s digital and live coaching experiences have been shown to produce clinically meaningful outcomes in large scale studies. RedBrick Journeys are one of the only digital coaching interventions to show such objectively measured health outcomes.

“Our URAC re-accreditation substantiates RedBrick’s unique position as a credible innovator in the population health and well-being space,” said Eric Zimmerman, chief marketing officer at RedBrick Health. “Our team works hard every day to base decisions on evidence and do what actually works, while at the same time applying modern interaction and behavior design principles to make the experience engaging and effective for our consumers.”

About URAC
Founded in 1990, URAC is the independent leader in promoting healthcare quality through accreditation, certification and measurement. URAC is a nonprofit organization developing evidence-based measures and standards through inclusive engagement with a range of stakeholders committed to improving the quality of healthcare. Their portfolio of accreditation and certification programs span the healthcare industry, addressing healthcare management, healthcare operations, health plans, pharmacies, telehealth providers, physician practices and more. URAC accreditation is a symbol of excellence for organizations to showcase their validated commitment to quality and accountability.

About RedBrick Health
RedBrick Health helps organizations improve population health and well-being. Because every consumer has unique needs, we combine our exclusive Behavior Change Framework with adaptive technology and live concierge services to drive greater engagement and more lasting results than industry norms. Over 100 leading employers, partners, health plans and healthcare delivery organizations rely on RedBrick Health to measurably improve the health of their populations—while measurably improving their bottom line.

Visit RedBrick at, read more at the Health Innovation Blog, or follow the company on Twitter or LinkedIn.


Media Contact

Cynthia Henry


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