New RedBrick Health research helps organizations achieve meaningful health engagement

Press Releases – May 10, 2016
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Study on over one million consumers yields predictive model to estimate the independent effects
of factors like incentives, communications and culture on population health outcomes

Minneapolis (May 10, 2016) – RedBrick Health, a leading provider of technology-enabled enterprise solutions that improve population health and well-being, today announced the results of a large-scale study on meaningful engagement. The study reports on patterns of consumer health engagement most predictive of health improvement outcomes. The RedBrick Insights™ research team created a predictive model that enables organizations to more accurately estimate the impact of program design changes on those outcomes.

Published in an eBook titled “What the Best Do Better,” this research aims to help organizations of all types and sizes design better population health and well-being programs, and to improve the value on investment of existing programs. RedBrick’s new predictive modeling toolset lets organizations put these research findings to work in developing better program designs.

The RedBrick Insights research team analyzed performance data from over 50 organizations with more than one hundred distinct incentive designs, and over one million consumers meeting study criteria. They isolated 20 controllable and non-controllable factors linked to health engagement. They then developed best-practice ranges and recommendations for organizations by comparing top performers—those achieving the highest levels of meaningful engagement—to bottom performers.

“The term ‘engagement’ often includes low-value activity that has no real predictive value relative to health,” points out Daniel Moloney, Ph.D., senior vice president of data science and operations at RedBrick Health. “Website registration, clicking a link, or even completing an assessment is likely not enough to produce lasting change. By isolating the effects of program design choices on meaningful engagement—engagement that produces outcomes—we put ourselves in a better position to help organizations improve program designs and make smarter decisions.”

Findings detailed in the new eBook include:

  • Advantages of innovative choice models incorporating digital and wearable options over traditional disease management approaches in engaging those with chronic conditions
  • Disadvantages in over-incenting certain elements such as health assessments
  • Recommended ranges for rewards across the program life cycle
  • Multiplier effects like spouse inclusion and “concierge” consults in program designs
  • The effect of a health-friendly culture on the level of organizational engagement

Eric Zimmerman, chief marketing officer of RedBrick Health, adds, “Often the design paradigm used for population health and well-being is based on conventional wisdom, or on logical but untested assumptions—for example, the assumption that outcome-based designs produce better outcomes. It turns out that getting a few factors right can have a profound impact on success. This research enables us to help organizations make the right moves and avoid costly mistakes.”

To learn more about this study, download the What the Best Do Better eBook.

About RedBrick Health

RedBrick Health helps organizations improve population health and well-being. Because every consumer has unique needs, we combine our exclusive Behavior Change Framework™ with adaptive technology and live concierge services to drive greater engagement and more lasting results than industry norms. Over 100 leading employers, partners, health plans and healthcare delivery organizations rely on RedBrick Health to measurably improve the health of their populations—while measurably improving their bottom line.

Visit RedBrick at, read more at the Health Innovation Blog, or follow the company on Twitter or LinkedIn.


Lindsay Hyman


[email protected]