By Phil Hadden, vice president of business development, RedBrick Health
Cost, access to providers and convenience are major drivers for employers and consumers when selecting a health plan. You might have these questions in mind:
- How do I attract the right members?
- How do I stand out from the crowd?
- How can I get the edge on my competition?
- Are my current well-being services meeting the needs of our brokers and employer groups?
If you are limiting your wellness efforts to just hosting wellness-related content on your site, you may want to re-think that strategy. Based on the Pew Internet Project’s research in 2014, 87% of U.S. adults use the internet and 72% of internet users say they they’ve looked online for health information in the past year. 77% of those online health seekers used search engines like Google, Bing and Yahoo. So there’s a good chance that your members are not logging into your site to find health-related information.
Consumers have the desire and the interest to improve their health and well-being. A Gallop poll in 2013 found that 36% of adults describe themselves as overweight and 51% of adults said they want to lose weight. A report from Canalys (an independent analyst group that follows the tech industry) reported that in the first quarter of 2014 a total of 2.7 million activity tracking wearable devices were shipped worldwide.
Providing a solution that supports your members in their journey to better health gives you the opportunity to take advantage of this heightened interest in personal health. Achieving meaningful health engagement requires a solution that incorporates proven principles of behavioral science, a highly personalized engagement experience and the triggers that can keep members engaged and help them adopt healthier habits. Each member’s path to better health will be different and so you’ll need to incorporate the power of choice to ensure they are committed to their goals. A flexible solution with options for web, mobile, device integration and onsite services is also key. Improve your well-being solution with personalized, easy to follow small steps to better health, fun to use tools, expert support, rewards and all the encouragement they need to reach their well-being goals.
Our data driven strategies are proven to help your plan achieve market-leading engagement. To truly make your solution stand out you’ll need a multi-modal communications campaign, research backed strategies and proven incentive designs. RedBrick Health can help you keep your members meaningfully engaged over time and achieve a successful culture of health.
Contact us to find out how we can help you deliver a compelling and truly differentiated approach to member well-being for your brand.
 Pew Research Center. Health Fact Sheet. Retrieved from http://www.pewinternet.org/fact-sheets/health-fact-sheet/
 Brown, A. (November 29, 2013). American’s Desire to Shed Pounds Outweighs Effort. Retrieved from http://www.gallup.com/poll/166082/americans-desire-shed-pounds-outweighs-effort.aspx
 Canalys. Fitbit accounted for nearly half of global wearable band shipments in Q1 2014. Retrieved from http://www.canalys.com/newsroom/fitbit-accounted-nearly-half-global-wearable-band-shipments-q1-2014