Category: Uncategorized

August 10th, 2016

By Ksenia Arie, Product Manager, RedBrick Health When it comes to incentive plan design, we all want the same thing: help individuals be healthier, happier and more productive. At RedBrick Health, we see program participation increase when the design is easy to follow for individuals using choice architecture and providing enough options that are relevant to their personal interests and goals. If individuals feel that they are being forced into one modality with no choice, they feel put off by the program and do not participate. We have also found that in a choice model, various intervention modalities are similarly effective at producing clinically meaningful change. For example, our data show that consumers’ health metrics improve regardless of whether they […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health A recent survey of employers with more than 500 employees confirmed what many of us expected to see—a continuing rise in outcomes-based incentives programs.1 Our own survey research shows a strikingly similar trend among employers with more than a thousand employees: Many are moving to outcomes-based designs.2 It seems like a logical assumption is being made here—outcomes-based models that tie rewards to key behavioral and biometric results are likely to produce better biometric outcomes. But is there evidence to back up that assumption? We recently reviewed the year-over-year program results of over 80 reward designs that reached nearly 500,000 individuals. We divided the sample into four reward design types: Participation-based models that […]

February 5th, 2014

Our wellness solution is multi-modal. And for good reason – we engage consumers in their health and help them achieve lasting behavior change when we reach them through their preferred media. Consumer learning styles and preferences vary. As do their media access options – for some audiences more than others. Ours is a stream all consumers can swim, not one restricted to those with Internet access. But more and more, the opportunities and solutions consumers have access to are broadened, sometimes significantly, with that proverbial membership card to the World Wide Web – broadband. That’s why we continue to be reassured as we watch the wall between the web-enabled and the web-without falling further and further into rubble and dust. […]

Forget Al Gore's PowerPoint map predicting the ominous crawl of global warming devastation; if you want a real jolt of "inconvenient truth" already present, check out the U.S. Centers for Disease Control and Prevention's map displaying an all out rampage of obesity rates flaring across the U.S.  You need hard evidence the nation's health is in serious decline? This is it – graphic depiction of lifestyle risk far more bloated than mere "middle aged spread."  With barely a trace of obesity prevalence noted in the United States in 1985 to the current 30% of the U.S. population, it's obvious the problem is real and widespread.  That's right – two-thirds of the U.S. population is overweight or obese. The avalanche impact […]