Category: Research

By Phil Hadden, vice president of business development, RedBrick Health Cost, access to providers and convenience are major drivers for employers and consumers when selecting a health plan. You might have these questions in mind: How do I attract the right members? How do I stand out from the crowd? How can I get the edge on my competition? Are my current well-being services meeting the needs of our brokers and employer groups?   If you are limiting your wellness efforts to just hosting wellness-related content on your site, you may want to re-think that strategy. Based on the Pew Internet Project’s research in 2014, 87% of U.S. adults use the internet and 72% of internet users say they they’ve […]

By Heidi McAllister, Coaching Services Manager, RedBrick Health We all know that investing in employee health is a way to manage healthcare costs, but many programs overlook important partners—spouses and other family members—who not only often have higher healthcare costs themselves and nearly always have a strong influence on the health behaviors of the participant. Our research shows that social support is not only a predictor of meaningful engagement, but also a catalyst for more meaningful engagement. We recommend including spouses and significant others as often as possible and focusing on the family unit for optimal behavior change. Whether support comes from a family member, a co-worker or a health coach, leveraging the social sphere is smart. We’ve embedded social […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health Commitment to any health improvement is amplified when that commitment happens through an active choice. The principle of “choice architecture” suggests that the combination of guidance and choice works best. In other words, when people have the power to choose how and when they want to engage—as well as the focus on that engagement—the result is stronger engagement and better results. Data help, too. You can use data to offer consumers the most relevant options, emphasizing things that work for “people like me.” But it’s choice that seems to matter most. In fact, among those with significant health risks—prediabetics, those with a BMI over 30, individuals with elevated cardiovascular risk factors—our research found […]

By Andrew Mellin, Vice President, Medical Director, RedBrick Health Work stress, compassion fatigue, emotional exhaustion, moral distress and burnout. Is this what your care teams are experiencing? Talking with my physician and nurse colleagues, I’m no longer surprised to hear them discuss the high levels of stress and ongoing challenges in their jobs and how they are looking for a change in their workplace to improve their overall well-being. Providing healthcare is extremely stressful. Studies have shown a number of causes of stress such as interpersonal relationships, the nature of nursing, the lack of autonomy, high patient volumes and simply the nature of providing care to patients and families.1, 2 It is clear that many individuals benefit from external support […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health As an industry, we’ve been obsessed for the past few years about the “E” word. But it’s not clear we all mean the same thing when we use the term engagement. For advertising or e-commerce-based business models, it’s all about page views, clicks and mobile app taps. But what about population health, or employee well-being programs? In my view, we’re really interested in meaningful health engagement—meaning the engagement that produces better health—and that’s not always so easy to measure. Many health and well-being programs define success by what’s easiest to measure—things like website registration rates, online activity, mobile app downloads or coaching sessions. But do these program engagement metrics really have anything […]

By Phil Hadden, vice president, business development, RedBrick Health If you’re like other health plans, you struggle with getting your members to actively engage in their health. When a member signs up for their health coverage, they receive a lot of information. Unfortunately, that health-related information often is put into a drawer and is mostly forgotten until a crisis arises. So how can you get your members to engage in their health the other 364 days of the year? The first step is to help members get started. Our research and results show that members who are empowered with choices and simple, short steps will engage. Our research also shows that members who can choose how they wish to engage […]

By Tony Fisher, senior vice president of consumer solutions, RedBrick Health Pharmaceutical companies spend years focusing their innovation on creating the right molecule to help treat a condition or disease. If they are first to market, they enjoy a period of exclusivity; but then generics take over, drive down the price and commoditize the market. Innovating beyond the pill is something big pharma has been trying to do for years to fight commoditization. They’ve turned to innovation as a way to differentiate their product—so much so that the phrase “beyond the pill” has become a moniker in the industry.1 There are a few good examples of innovation that moves beyond the pill: Gilead combining its HIV medications for a first-ever, […]

By Matt Scholl, vice president of business development, RedBrick Health In October, we conducted a brief survey of attendees to the AHIP National Conferences on Medicare and Medicaid. We asked for feedback on three topics: Which initiatives consume the most time and energy? What are the primary drivers for investment in member health and wellness? What are the greatest barriers to improving member health and wellness?   Here’s a snapshot of what we learned: Overseeing compliance, regulatory or public policy initiatives consumes the most time and energy among our respondents. Attracting and enrolling new beneficiaries is next in line on the task list. Identifying high-risk members for care coordination is the primary reason they invest in member health and wellness, […]