Category: Healthcare purchasing

By Phil Hadden, vice president of business development, RedBrick Health Cost, access to providers and convenience are major drivers for employers and consumers when selecting a health plan. You might have these questions in mind: How do I attract the right members? How do I stand out from the crowd? How can I get the edge on my competition? Are my current well-being services meeting the needs of our brokers and employer groups?   If you are limiting your wellness efforts to just hosting wellness-related content on your site, you may want to re-think that strategy. Based on the Pew Internet Project’s research in 2014, 87% of U.S. adults use the internet and 72% of internet users say they they’ve […]

By Sara Ratner, senior vice president of compliance and corporate systems, RedBrick Health It’s no secret—improving the health of beneficiaries with chronic conditions is essential to lowering avoidable healthcare costs and improving quality of life. Treating chronic diseases accounts for 86 percent of our nation’s healthcare costs1. In our work with employers, we’ve seen that employees who participate in wellness initiatives—condition-specific or not—can improve their health. Can wellness programming also move the needle for Medicare and Medicaid populations? And if so, how to best engage them? There are many levers to drive engagement and one is the use of rewards and incentives. At RedBrick, we believe the lessons we’ve learned can be actively adapted to support those with Medicare Advantage and […]

As cost and risk within healthcare shift from employers and health plans to individuals, we are seeing an increased focus on "healthcare consumerism" and, in turn, the need for organizations to help consumers better navigate the changing healthcare system. Increased accountability for cost has created the need to help consumers make the best choices when it comes to their health – both in regards to the behaviors that create a healthy lifestyle as well as healthcare purchasing habits. While the majority of people understand the impact of their choices when it comes to becoming more physically active, eating more nutritiously and even managing a health condition, the same isn't true when it comes to purchasing healthcare services. Most consumers have no […]