Category: Health Innovation

It’s hard to believe that a decade has passed since RedBrick Health was founded, with a singular vision: To help people be healthy. Here, RedBrick founder Kurt Cegielski shares how the company got started, and the innovations, teamwork and unwavering focus that have brought the company into its tenth year.   First of all, congratulations on ten successful years. Tell us about how everything got started. RedBrick Health was founded by a group of early Consumer-Driven Health Plan pioneers, which means we’ve been consumer-driven since the start. It was the early days of consumer-driven healthcare, and we were intent on helping consumers be more efficient shoppers with their healthcare spending. But over time we realized that there was a greater […]

By Phil Hadden, vice president of business development, RedBrick Health Cost, access to providers and convenience are major drivers for employers and consumers when selecting a health plan. You might have these questions in mind: How do I attract the right members? How do I stand out from the crowd? How can I get the edge on my competition? Are my current well-being services meeting the needs of our brokers and employer groups?   If you are limiting your wellness efforts to just hosting wellness-related content on your site, you may want to re-think that strategy. Based on the Pew Internet Project’s research in 2014, 87% of U.S. adults use the internet and 72% of internet users say they they’ve […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health Commitment to any health improvement is amplified when that commitment happens through an active choice. The principle of “choice architecture” suggests that the combination of guidance and choice works best. In other words, when people have the power to choose how and when they want to engage—as well as the focus on that engagement—the result is stronger engagement and better results. Data help, too. You can use data to offer consumers the most relevant options, emphasizing things that work for “people like me.” But it’s choice that seems to matter most. In fact, among those with significant health risks—prediabetics, those with a BMI over 30, individuals with elevated cardiovascular risk factors—our research found […]

By Andrew Mellin, Vice President, Medical Director, RedBrick Health Work stress, compassion fatigue, emotional exhaustion, moral distress and burnout. Is this what your care teams are experiencing? Talking with my physician and nurse colleagues, I’m no longer surprised to hear them discuss the high levels of stress and ongoing challenges in their jobs and how they are looking for a change in their workplace to improve their overall well-being. Providing healthcare is extremely stressful. Studies have shown a number of causes of stress such as interpersonal relationships, the nature of nursing, the lack of autonomy, high patient volumes and simply the nature of providing care to patients and families.1, 2 It is clear that many individuals benefit from external support […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health As an industry, we’ve been obsessed for the past few years about the “E” word. But it’s not clear we all mean the same thing when we use the term engagement. For advertising or e-commerce-based business models, it’s all about page views, clicks and mobile app taps. But what about population health, or employee well-being programs? In my view, we’re really interested in meaningful health engagement—meaning the engagement that produces better health—and that’s not always so easy to measure. Many health and well-being programs define success by what’s easiest to measure—things like website registration rates, online activity, mobile app downloads or coaching sessions. But do these program engagement metrics really have anything […]

By Phil Hadden, vice president, business development, RedBrick Health If you’re like other health plans, you struggle with getting your members to actively engage in their health. When a member signs up for their health coverage, they receive a lot of information. Unfortunately, that health-related information often is put into a drawer and is mostly forgotten until a crisis arises. So how can you get your members to engage in their health the other 364 days of the year? The first step is to help members get started. Our research and results show that members who are empowered with choices and simple, short steps will engage. Our research also shows that members who can choose how they wish to engage […]

By Andrew Mellin, M.D., vice president, medical director, RedBrick Health A Diabetic.  A Hypertensive.  A COPDer. I can’t count how many times I’ve heard a patient referred to by his or her disease. Nobody is “just a diabetic.” Nobody just has a disease or condition. Every individual is a complex interplay of clinical, behavioral, socioeconomic, genetic, spiritual, environmental and many other factors. So is it surprising to learn that when people seek help to support their overall health and well-being, they often do not want to talk about their condition?  RedBrick Health has found that when people with diseases like diabetes, COPD, or heart failure first connect with our live coaches 80% of the time they don’t want to talk […]

By Tony Fisher, senior vice president of consumer solutions, RedBrick Health Pharmaceutical companies spend years focusing their innovation on creating the right molecule to help treat a condition or disease. If they are first to market, they enjoy a period of exclusivity; but then generics take over, drive down the price and commoditize the market. Innovating beyond the pill is something big pharma has been trying to do for years to fight commoditization. They’ve turned to innovation as a way to differentiate their product—so much so that the phrase “beyond the pill” has become a moniker in the industry.1 There are a few good examples of innovation that moves beyond the pill: Gilead combining its HIV medications for a first-ever, […]

By Matt Scholl, vice president of business development, RedBrick Health In October, we conducted a brief survey of attendees to the AHIP National Conferences on Medicare and Medicaid. We asked for feedback on three topics: Which initiatives consume the most time and energy? What are the primary drivers for investment in member health and wellness? What are the greatest barriers to improving member health and wellness?   Here’s a snapshot of what we learned: Overseeing compliance, regulatory or public policy initiatives consumes the most time and energy among our respondents. Attracting and enrolling new beneficiaries is next in line on the task list. Identifying high-risk members for care coordination is the primary reason they invest in member health and wellness, […]

By Sara Ratner, senior vice president of compliance and corporate systems, RedBrick Health It’s no secret—improving the health of beneficiaries with chronic conditions is essential to lowering avoidable healthcare costs and improving quality of life. Treating chronic diseases accounts for 86 percent of our nation’s healthcare costs1. In our work with employers, we’ve seen that employees who participate in wellness initiatives—condition-specific or not—can improve their health. Can wellness programming also move the needle for Medicare and Medicaid populations? And if so, how to best engage them? There are many levers to drive engagement and one is the use of rewards and incentives. At RedBrick, we believe the lessons we’ve learned can be actively adapted to support those with Medicare Advantage and […]