June 20th, 2016
By Phil Hadden, vice president of business development, RedBrick Health Cost, access to providers and convenience are major drivers for employers and consumers when selecting a health plan. You might have these questions in mind: How do I attract the right members? How do I stand out from the crowd? How can I get the edge on my competition? Are my current well-being services meeting the needs of our brokers and employer groups? If you are limiting your wellness efforts to just hosting wellness-related content on your site, you may want to re-think that strategy. Based on the Pew Internet Project’s research in 2014, 87% of U.S. adults use the internet and 72% of internet users say they they’ve […]
By Heidi McAllister, Coaching Services Manager, RedBrick Health We all know that investing in employee health is a way to manage healthcare costs, but many programs overlook important partners—spouses and other family members—who not only often have higher healthcare costs themselves and nearly always have a strong influence on the health behaviors of the participant. Our research shows that social support is not only a predictor of meaningful engagement, but also a catalyst for more meaningful engagement. We recommend including spouses and significant others as often as possible and focusing on the family unit for optimal behavior change. Whether support comes from a family member, a co-worker or a health coach, leveraging the social sphere is smart. We’ve embedded social […]
By Sara Ratner, senior vice president of compliance and corporate systems, RedBrick Health It’s no secret—improving the health of beneficiaries with chronic conditions is essential to lowering avoidable healthcare costs and improving quality of life. Treating chronic diseases accounts for 86 percent of our nation’s healthcare costs1. In our work with employers, we’ve seen that employees who participate in wellness initiatives—condition-specific or not—can improve their health. Can wellness programming also move the needle for Medicare and Medicaid populations? And if so, how to best engage them? There are many levers to drive engagement and one is the use of rewards and incentives. At RedBrick, we believe the lessons we’ve learned can be actively adapted to support those with Medicare Advantage and […]
Eric Zimmerman, chief marketing officer at RedBrick Health, is guest-posting on the Benefitfocus Blog today with additional thoughts on choice architecture: What’s missing from traditional wellness program design. Why you should make consumer choice a core element of your wellness program. How to incorporate choice architecture to get better engagement – and how better engagement translates to clinically-meaningful outcomes. At RedBrick Health we like to do what works, rather than what’s traditional. And—as it turns out—choice works. Visit the post to learn more.
Part 2 of a 3-part series By Dr. Jeff Dobro, Chief Medical Officer, RedBrick Health In part 1 of this series, we presented the case for choice for engaging individuals in their health. We found that by putting the person back into the personalization—letting individuals select their own healthy activities and way to interact—we were able to find equivalently strong impact on health results regardless of the choice between live coaching, virtual (or digital) coaching, and self-tracking. In part 2 we focus on the segment of the population with chronic conditions—a group that can comprise up to 20% of the typical working population and drive up to 80% of total healthcare costs. A traditional health management stratification design would focus […]
As cost and risk within healthcare shift from employers and health plans to individuals, we are seeing an increased focus on "healthcare consumerism" and, in turn, the need for organizations to help consumers better navigate the changing healthcare system. Increased accountability for cost has created the need to help consumers make the best choices when it comes to their health – both in regards to the behaviors that create a healthy lifestyle as well as healthcare purchasing habits. While the majority of people understand the impact of their choices when it comes to becoming more physically active, eating more nutritiously and even managing a health condition, the same isn't true when it comes to purchasing healthcare services. Most consumers have no […]