Category: Employer Wellness

It’s hard to believe that a decade has passed since RedBrick Health was founded, with a singular vision: To help people be healthy. Here, RedBrick founder Kurt Cegielski shares how the company got started, and the innovations, teamwork and unwavering focus that have brought the company into its tenth year.   First of all, congratulations on ten successful years. Tell us about how everything got started. RedBrick Health was founded by a group of early Consumer-Driven Health Plan pioneers, which means we’ve been consumer-driven since the start. It was the early days of consumer-driven healthcare, and we were intent on helping consumers be more efficient shoppers with their healthcare spending. But over time we realized that there was a greater […]

By Kristie Nelson-Neuhaus, Marketing Communications Account Manager, RedBrick Health Do you have a ‘set it and forget it’ communication approach with your audience? If so, you might be settling—unnecessarily—for a lower level of health engagement. Communication practices are a key driver in engaging individuals with their health. In this post, we’re going to focus on three ways in which top-performing companies capture attention and sustain engagement through their communications—so let’s take a look at how each plays out. Email. Why does email make such a difference to your engagement strategy? Our research found that people who are reachable by email show 92% more engagement. Individuals interact immediately with email messages, clicking through to complete an action, such as a health […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health Commitment to any health improvement is amplified when that commitment happens through an active choice. The principle of “choice architecture” suggests that the combination of guidance and choice works best. In other words, when people have the power to choose how and when they want to engage—as well as the focus on that engagement—the result is stronger engagement and better results. Data help, too. You can use data to offer consumers the most relevant options, emphasizing things that work for “people like me.” But it’s choice that seems to matter most. In fact, among those with significant health risks—prediabetics, those with a BMI over 30, individuals with elevated cardiovascular risk factors—our research found […]

By Andrew Mellin, Vice President, Medical Director, RedBrick Health Work stress, compassion fatigue, emotional exhaustion, moral distress and burnout. Is this what your care teams are experiencing? Talking with my physician and nurse colleagues, I’m no longer surprised to hear them discuss the high levels of stress and ongoing challenges in their jobs and how they are looking for a change in their workplace to improve their overall well-being. Providing healthcare is extremely stressful. Studies have shown a number of causes of stress such as interpersonal relationships, the nature of nursing, the lack of autonomy, high patient volumes and simply the nature of providing care to patients and families.1, 2 It is clear that many individuals benefit from external support […]

By Phil Hadden, Vice President, Business Development, RedBrick Health Every day we’re deluged with information and offers vying for our attention. The Internet is teeming with content about our health. How do we make sense of it all and sort out the noise from what’s important? Successful retailers like LL Bean, Amazon and Netflix have learned that personalizing a user’s experience and serving up relevant choices are keys to engaging shoppers —and keep them coming back. Consumers like to shop with companies who know what they like and show them options that relate to their tastes. So why should health and wellness solutions be any different? By combining personalization and choice architecture we can provide guidance that taps each participant’s […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health Habits happen. We form them early and do them often. And because habits become well-ingrained patterns of behavior, they’re hard to break—even if your health depends on it. Many times, it takes a “wake-up call”—a life event—to spur the action needed to break a bad health habit or establish a good one. A sudden illness, the birth of a child, a change of job—all introduce new motivations, as well as new behavioral cues. But what about people wanting to make changes in their daily habit patterns without the backdrop of a major life change? What’s the success formula? First, avoid the common pitfalls: focusing on big, abstract goals, thinking information leads to […]

By Karin Bultman, Vice President of Market Development, RedBrick Health In April 2015, we commissioned a survey to explore how buying patterns, program offerings and program design have adapted given the rapidly changing healthcare environment. This survey was a follow-up to a similar survey we sponsored in 2010. Our goal was to better understand benefits strategies around wellness and health management and how they relate to healthcare costs. One of the things we were curious about was how employers are defining engagement. As wellness programs mature, is the definition of engagement evolving as well? Are employers looking for more than mere participation? And if the definition of engagement is evolving, how will this impact programs for employee health and well-being? […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health This post was adapted from an article originally published by the Institute for HealthCare Consumerism (IHC). I first cut my teeth as a wellness program coordinator during my internship at the Mattel toy company. It was truly the dark ages of technology. No Web. No smartphones. No social media. We scanned HRA questionnaires through optical readers and gave out printed reports. We delivered classroom educational programs and one-on-one counseling. We staged worksite challenges and tallied team data by hand into leaderboards. Indeed, we lacked the high-tech tools that make up the modern wellness arsenal. Fast forward to today. So much has changed. But let’s start with what’s stayed the same. Behaviors—inactivity, poor […]

November 26th, 2014

Helping people be healthy is our motto. Every day we imagine, design and build technology to help our clients provide an engaging environment to foster better health, and we couldn’t do it without the wealth of industry knowledge and experience of our RedBrick Health employees. One such distinguished personality is Susan Bailey, Director of Client Services. While often seen in our Minneapolis headquarters, Bailey is based in Michigan and provides strategic consultation for both RedBrick Health clients and the non-profit Michigan Wellness Council. In 2015-2016, she will lead the board as Michigan Wellness Council Chair. The Michigan Wellness Council partners with local employers and the state to bring successful wellness best practices to the workplace, operating as a hub of quality […]

When it comes to managing population health or deploying an employer wellness program, the conversation doesn’t last long before it inevitably turns to engagement. Namely – How do we get more people to participate? This trillion-dollar question (as in $3 trillion) has long been one of the biggest challenges faced by employers and other organizations as they work to increase participation in the programs and resources they provide to their consumers. While there are numerous approaches and levers that can impact engagement rates, we believe we should follow the same behavior change principle we apply to help shape healthy habits – focus on the simplest thing that will have the biggest impact. Recently, the MIT Sloan School of Management had […]