Category: Consumer Health

It’s hard to believe that a decade has passed since RedBrick Health was founded, with a singular vision: To help people be healthy. Here, RedBrick founder Kurt Cegielski shares how the company got started, and the innovations, teamwork and unwavering focus that have brought the company into its tenth year.   First of all, congratulations on ten successful years. Tell us about how everything got started. RedBrick Health was founded by a group of early Consumer-Driven Health Plan pioneers, which means we’ve been consumer-driven since the start. It was the early days of consumer-driven healthcare, and we were intent on helping consumers be more efficient shoppers with their healthcare spending. But over time we realized that there was a greater […]

By Kristie Nelson-Neuhaus, Marketing Communications Account Manager, RedBrick Health Do you have a ‘set it and forget it’ communication approach with your audience? If so, you might be settling—unnecessarily—for a lower level of health engagement. Communication practices are a key driver in engaging individuals with their health. In this post, we’re going to focus on three ways in which top-performing companies capture attention and sustain engagement through their communications—so let’s take a look at how each plays out. Email. Why does email make such a difference to your engagement strategy? Our research found that people who are reachable by email show 92% more engagement. Individuals interact immediately with email messages, clicking through to complete an action, such as a health […]

By Heidi McAllister, Coaching Services Manager, RedBrick Health We all know that investing in employee health is a way to manage healthcare costs, but many programs overlook important partners—spouses and other family members—who not only often have higher healthcare costs themselves and nearly always have a strong influence on the health behaviors of the participant. Our research shows that social support is not only a predictor of meaningful engagement, but also a catalyst for more meaningful engagement. We recommend including spouses and significant others as often as possible and focusing on the family unit for optimal behavior change. Whether support comes from a family member, a co-worker or a health coach, leveraging the social sphere is smart. We’ve embedded social […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health Commitment to any health improvement is amplified when that commitment happens through an active choice. The principle of “choice architecture” suggests that the combination of guidance and choice works best. In other words, when people have the power to choose how and when they want to engage—as well as the focus on that engagement—the result is stronger engagement and better results. Data help, too. You can use data to offer consumers the most relevant options, emphasizing things that work for “people like me.” But it’s choice that seems to matter most. In fact, among those with significant health risks—prediabetics, those with a BMI over 30, individuals with elevated cardiovascular risk factors—our research found […]

By Andrew Mellin, M.D., vice president, medical director, RedBrick Health A Diabetic.  A Hypertensive.  A COPDer. I can’t count how many times I’ve heard a patient referred to by his or her disease. Nobody is “just a diabetic.” Nobody just has a disease or condition. Every individual is a complex interplay of clinical, behavioral, socioeconomic, genetic, spiritual, environmental and many other factors. So is it surprising to learn that when people seek help to support their overall health and well-being, they often do not want to talk about their condition?  RedBrick Health has found that when people with diseases like diabetes, COPD, or heart failure first connect with our live coaches 80% of the time they don’t want to talk […]

By Tony Fisher, senior vice president of consumer solutions, RedBrick Health Pharmaceutical companies spend years focusing their innovation on creating the right molecule to help treat a condition or disease. If they are first to market, they enjoy a period of exclusivity; but then generics take over, drive down the price and commoditize the market. Innovating beyond the pill is something big pharma has been trying to do for years to fight commoditization. They’ve turned to innovation as a way to differentiate their product—so much so that the phrase “beyond the pill” has become a moniker in the industry.1 There are a few good examples of innovation that moves beyond the pill: Gilead combining its HIV medications for a first-ever, […]

By Matt Scholl, vice president of business development, RedBrick Health In October, we conducted a brief survey of attendees to the AHIP National Conferences on Medicare and Medicaid. We asked for feedback on three topics: Which initiatives consume the most time and energy? What are the primary drivers for investment in member health and wellness? What are the greatest barriers to improving member health and wellness?   Here’s a snapshot of what we learned: Overseeing compliance, regulatory or public policy initiatives consumes the most time and energy among our respondents. Attracting and enrolling new beneficiaries is next in line on the task list. Identifying high-risk members for care coordination is the primary reason they invest in member health and wellness, […]

Reposted with permission from the Benefitfocus blog. Benefitfocus is a RedBrick Health strategic partner. To combat rising healthcare costs, many employers are working to engage their employees with strategic wellness initiatives. After all, when they’re successful, wellness programs can have tremendous results. According to a study conducted by the Harvard Business Review of 185 workers from a single organization, 57 percent of high-risk individuals were converted to low-risk status by the end of the company’s six-month wellness program. The result?—slashed medical claim costs of $1,421 per participant, or $6 in healthcare savings for every dollar the company invested in the program. Successful wellness programs like these are inspiring more organizations to invest in employee health and wellness, not only to cut costs but […]

By Phil Hadden, Vice President, Business Development, RedBrick Health Every day we’re deluged with information and offers vying for our attention. The Internet is teeming with content about our health. How do we make sense of it all and sort out the noise from what’s important? Successful retailers like LL Bean, Amazon and Netflix have learned that personalizing a user’s experience and serving up relevant choices are keys to engaging shoppers —and keep them coming back. Consumers like to shop with companies who know what they like and show them options that relate to their tastes. So why should health and wellness solutions be any different? By combining personalization and choice architecture we can provide guidance that taps each participant’s […]

By Sanna Yoder, Senior Director, Content Strategy and Behavior Design, RedBrick Health Set your alarm 15 minutes earlier and do some push-ups. Put dinner on a smaller plate or bowl. Ask your server to double the veggies. Get some earplugs to block out your partner’s snoring. Each of these tiny calls to action represents one small step from RedBrick Journeys®, the digital coaching program at the heart of RedBrick’s behavior change system. None of them requires much time or money, and none on its own is the key to health and longevity. But each one of these steps has changed the life of someone I know. And I have some theories about why. It’s a social thing My friend Jon […]