Category: Consumer Health

When thinking about an organization’s culture of health, you may find the following analogy useful. Culture exerts a powerful influence on our thinking and behavior. But what is culture? Essentially, culture comprises influences from the physical environment along with social interactions and norms of expected behaviors. Workplace culture surrounds us so ubiquitously, we are often unaware of its influence—much like the proverbial water surrounding a fish. Imagine swimming in a river. How strong is the current? How hard do you have to “swim” to be healthy? For employers observing the physical and social environment, how hard do people have to work to be healthy? The influence of culture is no more complicated than that.   Swimming: People maintain their habits […]

November 9th, 2017

Culture helps determine the performance of any organization. A supportive Culture of Health can be directly linked to productivity, safety and employee engagement. While employers are exploring new ways to increase productivity and retain talent, employees are asking more of their employers than ever before. This has a significant impact on workplace culture. A supportive culture for health is vital to making employees feel valued and not just a means to the bottom line. The key is to create alignment around a healthy culture initiative throughout the organization. Otherwise, the initiative can seem insufficient and superficial. That alignment does not have to be perfect; people understand that it’s a workplace, not Utopia. But being authentic and transparent about an intention […]

Part 2 of a 2-part series In part 1 of our series, we began highlighting comments from our recently sponsored expert panel webinar, Financial Well-Being: What It Is and Why It Matters. The panelists discussed how financial well-being and health are connected, as well as how behavior finance is used to help people make better financial decisions. In this post, we’ll summarize the panelists’ discussion on getting and keeping people involved in taking steps toward positive financial decisions and how to get them excited. How can employers get and keep people involved? There’s incentivizing, but what else is out there? Beyond incentives, the panelists explained that in order to see improvement and have repeat users, companies need to do more […]

Part 1 of a 2-part series The holidays have come and gone, and many of your employees are now facing the reality of just how much the budget has been blown. When employees are stressed about money, they aren’t able to work as well, and that affects not only their productivity and job satisfaction, but your company’s overall performance. That’s why financial well-being is an important part of a broader employee engagement strategy. RedBrick Health recently sponsored an expert panel webinar, Financial Well-Being: What It Is and Why It Matters, with: Lauren Olson, Assistant Vice President, Financial Education Strategy, U.S. Bancorp Steve Blume, Vice President – Director, Fiduciary Strategies, RBC Correspondent & Advisor Services Ryan Geyer, CX Strategy & Design, […]

It’s hard to believe that a decade has passed since RedBrick Health was founded, with a singular vision: To help people be healthy. Here, RedBrick founder Kurt Cegielski shares how the company got started, and the innovations, teamwork and unwavering focus that have brought the company into its tenth year.   First of all, congratulations on ten successful years. Tell us about how everything got started. RedBrick Health was founded by a group of early Consumer-Driven Health Plan pioneers, which means we’ve been consumer-driven since the start. It was the early days of consumer-driven healthcare, and we were intent on helping consumers be more efficient shoppers with their healthcare spending. But over time we realized that there was a greater […]

By Kristie Nelson-Neuhaus, Marketing Communications Account Manager, RedBrick Health Do you have a ‘set it and forget it’ communication approach with your audience? If so, you might be settling—unnecessarily—for a lower level of health engagement. Communication practices are a key driver in engaging individuals with their health. In this post, we’re going to focus on three ways in which top-performing companies capture attention and sustain engagement through their communications—so let’s take a look at how each plays out. Email. Why does email make such a difference to your engagement strategy? Our research found that people who are reachable by email show 92% more engagement. Individuals interact immediately with email messages, clicking through to complete an action, such as a health […]

By Heidi McAllister, Coaching Services Manager, RedBrick Health We all know that investing in employee health is a way to manage healthcare costs, but many programs overlook important partners—spouses and other family members—who not only often have higher healthcare costs themselves and nearly always have a strong influence on the health behaviors of the participant. Our research shows that social support is not only a predictor of meaningful engagement, but also a catalyst for more meaningful engagement. We recommend including spouses and significant others as often as possible and focusing on the family unit for optimal behavior change. Whether support comes from a family member, a co-worker or a health coach, leveraging the social sphere is smart. We’ve embedded social […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health Commitment to any health improvement is amplified when that commitment happens through an active choice. The principle of “choice architecture” suggests that the combination of guidance and choice works best. In other words, when people have the power to choose how and when they want to engage—as well as the focus on that engagement—the result is stronger engagement and better results. Data help, too. You can use data to offer consumers the most relevant options, emphasizing things that work for “people like me.” But it’s choice that seems to matter most. In fact, among those with significant health risks—prediabetics, those with a BMI over 30, individuals with elevated cardiovascular risk factors—our research found […]

By Andrew Mellin, M.D., vice president, medical director, RedBrick Health A Diabetic.  A Hypertensive.  A COPDer. I can’t count how many times I’ve heard a patient referred to by his or her disease. Nobody is “just a diabetic.” Nobody just has a disease or condition. Every individual is a complex interplay of clinical, behavioral, socioeconomic, genetic, spiritual, environmental and many other factors. So is it surprising to learn that when people seek help to support their overall health and well-being, they often do not want to talk about their condition?  RedBrick Health has found that when people with diseases like diabetes, COPD, or heart failure first connect with our live coaches 80% of the time they don’t want to talk […]

By Tony Fisher, senior vice president of consumer solutions, RedBrick Health Pharmaceutical companies spend years focusing their innovation on creating the right molecule to help treat a condition or disease. If they are first to market, they enjoy a period of exclusivity; but then generics take over, drive down the price and commoditize the market. Innovating beyond the pill is something big pharma has been trying to do for years to fight commoditization. They’ve turned to innovation as a way to differentiate their product—so much so that the phrase “beyond the pill” has become a moniker in the industry.1 There are a few good examples of innovation that moves beyond the pill: Gilead combining its HIV medications for a first-ever, […]