Category: Behavior Change

November 9th, 2017

Culture helps determine the performance of any organization. A supportive Culture of Health can be directly linked to productivity, safety and employee engagement. While employers are exploring new ways to increase productivity and retain talent, employees are asking more of their employers than ever before. This has a significant impact on workplace culture. A supportive culture for health is vital to making employees feel valued and not just a means to the bottom line. The key is to create alignment around a healthy culture initiative throughout the organization. Otherwise, the initiative can seem insufficient and superficial. That alignment does not have to be perfect; people understand that it’s a workplace, not Utopia. But being authentic and transparent about an intention […]

Part 2 of a 2-part series In part 1 of our series, we began highlighting comments from our recently sponsored expert panel webinar, Financial Well-Being: What It Is and Why It Matters. The panelists discussed how financial well-being and health are connected, as well as how behavior finance is used to help people make better financial decisions. In this post, we’ll summarize the panelists’ discussion on getting and keeping people involved in taking steps toward positive financial decisions and how to get them excited. How can employers get and keep people involved? There’s incentivizing, but what else is out there? Beyond incentives, the panelists explained that in order to see improvement and have repeat users, companies need to do more […]

Part 1 of a 2-part series The holidays have come and gone, and many of your employees are now facing the reality of just how much the budget has been blown. When employees are stressed about money, they aren’t able to work as well, and that affects not only their productivity and job satisfaction, but your company’s overall performance. That’s why financial well-being is an important part of a broader employee engagement strategy. RedBrick Health recently sponsored an expert panel webinar, Financial Well-Being: What It Is and Why It Matters, with: Lauren Olson, Assistant Vice President, Financial Education Strategy, U.S. Bancorp Steve Blume, Vice President – Director, Fiduciary Strategies, RBC Correspondent & Advisor Services Ryan Geyer, CX Strategy & Design, […]

It’s hard to believe that a decade has passed since RedBrick Health was founded, with a singular vision: To help people be healthy. Here, RedBrick founder Kurt Cegielski shares how the company got started, and the innovations, teamwork and unwavering focus that have brought the company into its tenth year.   First of all, congratulations on ten successful years. Tell us about how everything got started. RedBrick Health was founded by a group of early Consumer-Driven Health Plan pioneers, which means we’ve been consumer-driven since the start. It was the early days of consumer-driven healthcare, and we were intent on helping consumers be more efficient shoppers with their healthcare spending. But over time we realized that there was a greater […]

By Kristie Nelson-Neuhaus, Marketing Communications Account Manager, RedBrick Health Do you have a ‘set it and forget it’ communication approach with your audience? If so, you might be settling—unnecessarily—for a lower level of health engagement. Communication practices are a key driver in engaging individuals with their health. In this post, we’re going to focus on three ways in which top-performing companies capture attention and sustain engagement through their communications—so let’s take a look at how each plays out. Email. Why does email make such a difference to your engagement strategy? Our research found that people who are reachable by email show 92% more engagement. Individuals interact immediately with email messages, clicking through to complete an action, such as a health […]

By Phil Hadden, vice president of business development, RedBrick Health Cost, access to providers and convenience are major drivers for employers and consumers when selecting a health plan. You might have these questions in mind: How do I attract the right members? How do I stand out from the crowd? How can I get the edge on my competition? Are my current well-being services meeting the needs of our brokers and employer groups?   If you are limiting your wellness efforts to just hosting wellness-related content on your site, you may want to re-think that strategy. Based on the Pew Internet Project’s research in 2014, 87% of U.S. adults use the internet and 72% of internet users say they they’ve […]

By Heidi McAllister, Coaching Services Manager, RedBrick Health We all know that investing in employee health is a way to manage healthcare costs, but many programs overlook important partners—spouses and other family members—who not only often have higher healthcare costs themselves and nearly always have a strong influence on the health behaviors of the participant. Our research shows that social support is not only a predictor of meaningful engagement, but also a catalyst for more meaningful engagement. We recommend including spouses and significant others as often as possible and focusing on the family unit for optimal behavior change. Whether support comes from a family member, a co-worker or a health coach, leveraging the social sphere is smart. We’ve embedded social […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health Commitment to any health improvement is amplified when that commitment happens through an active choice. The principle of “choice architecture” suggests that the combination of guidance and choice works best. In other words, when people have the power to choose how and when they want to engage—as well as the focus on that engagement—the result is stronger engagement and better results. Data help, too. You can use data to offer consumers the most relevant options, emphasizing things that work for “people like me.” But it’s choice that seems to matter most. In fact, among those with significant health risks—prediabetics, those with a BMI over 30, individuals with elevated cardiovascular risk factors—our research found […]

By Andrew Mellin, Vice President, Medical Director, RedBrick Health Work stress, compassion fatigue, emotional exhaustion, moral distress and burnout. Is this what your care teams are experiencing? Talking with my physician and nurse colleagues, I’m no longer surprised to hear them discuss the high levels of stress and ongoing challenges in their jobs and how they are looking for a change in their workplace to improve their overall well-being. Providing healthcare is extremely stressful. Studies have shown a number of causes of stress such as interpersonal relationships, the nature of nursing, the lack of autonomy, high patient volumes and simply the nature of providing care to patients and families.1, 2 It is clear that many individuals benefit from external support […]

By Eric Zimmerman, Chief Marketing Officer, RedBrick Health As an industry, we’ve been obsessed for the past few years about the “E” word. But it’s not clear we all mean the same thing when we use the term engagement. For advertising or e-commerce-based business models, it’s all about page views, clicks and mobile app taps. But what about population health, or employee well-being programs? In my view, we’re really interested in meaningful health engagement—meaning the engagement that produces better health—and that’s not always so easy to measure. Many health and well-being programs define success by what’s easiest to measure—things like website registration rates, online activity, mobile app downloads or coaching sessions. But do these program engagement metrics really have anything […]