By Matt Scholl, vice president of business development, RedBrick Health
In October, we conducted a brief survey of attendees to the AHIP National Conferences on Medicare and Medicaid. We asked for feedback on three topics:
- Which initiatives consume the most time and energy?
- What are the primary drivers for investment in member health and wellness?
- What are the greatest barriers to improving member health and wellness?
Here’s a snapshot of what we learned:
- Overseeing compliance, regulatory or public policy initiatives consumes the most time and energy among our respondents. Attracting and enrolling new beneficiaries is next in line on the task list.
- Identifying high-risk members for care coordination is the primary reason they invest in member health and wellness, although driving better member outcomes and quality ratings, and reducing healthcare costs are also high on the radar.
- Engaging and communicating with members and the difficulty of behavior change were the primary barriers they cited to improving member health and well-being.
At the conference, we observed that while there is effort to offer programs that align with quality metrics—such as promoting healthy pregnancy and smoking cessation—there is no silver bullet that offers a holistic approach to improving member health. We see a great opportunity for health plans to continue building an approach to population health that addresses not just risks and conditions, but other aspects of well-being, for example, using highly scalable, low-cost digital tools to break down access issues, promote family health and improve financial literacy.