News and Press

A body in motion stays in motion.

RedBrick is constantly making waves as we reinvent the health and wellness category. Check out the latest news, press releases, and industry headlines about us.

January 28th, 2014

Press Release

McKesson and RedBrick Health Announce Collaborative Partnership to Reinvent Patient and Member Engagement

Comprehensive, multi-modal solution engages members to help change behaviors across the continuum of health

MINNEAPOLIS and WESTMINSTER (January 28, 2014) ­- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, and McKesson Care Management, a business unit of McKesson Corporation focused on delivering leading care management solutions to the payer and government markets today announced a strategic collaboration to reinvent and dramatically improve methods for patient and member engagement by health insurance plans across the country. Leveraging and integrating innovative products and services from both companies, the new offering consolidates member-facing engagement and health improvement initiatives into a single, scalable, best-in-class solution across the continuum of health – from prevention and wellness to comprehensive care management.

Delivered through a multi-modal platform approach that brings together web, mobile, and live interactions into a fully integrated and highly personalized consumer experience, the RedBrick-McKesson collaboration offers health plans a more effective way to engage their members. With this solution, health plans can realign population health and medical management initiatives with a 360-degree, real-time view of every member touch point and interaction, [...]

January 15th, 2014

Press Release

EmblemHealth Selects RedBrick Health to Power its Next-Generation Health Engagement and Behavior Change System

Members gain access to a new web and mobile solution that incorporates advanced personalization, game mechanics and social network integration to help improve health habits one small step at a time

MINNEAPOLIS (January 15, 2014) ­- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces that EmblemHealth, the New York-based health insurer and wellness company, is now providing the RedBrick Compass health assessment, combined with the RedBrick Journeys multi-modal digital coaching program, to all of its members. EmblemHealth is among the first health plans in the U.S. to weave these interlocking components of the RedBrick 5 advanced product suite, into its online and mobile member experience.

EmblemHealth selected RedBrick because of its adaptive technology that incorporates game mechanics and social network integration, its proven track record in driving exceptional engagement in employer settings and its unique analytics-based approach to small step-based behavior change. Members will quickly get an updated view of their health status and priorities using the interactive RedBrick Compass any time throughout the year. As a result, members receive a refreshed set [...]

November 20th, 2013

Press Release

Announcing RedBrick 5 – Expandable, Customizable Health Engagement and Behavior Change Platform

Platform-as-a-service technology offers greater breadth and flexibility to clients seeking a health engagement “hub” to power or enhance their population health management initiatives

MINNEAPOLIS (November 20, 2013) ­- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces the introduction of RedBrick 5, a completely updated platform. RedBrick 5 features a modern design that can be easily customized and branded by clients and strategic distribution partners. By incorporating key principles of behavior design and behavioral economics into the core architecture, RedBrick 5 helps clients improve the reach and effectiveness of population health management initiatives. It helps consumers engage and get the personalized help they need to be healthy, and make smarter use of health care services.

RedBrick 5 platform components include a fully re-envisioned health assessment and adaptive behavior change interventions, a device- and app-connected daily wellness tracker with a built-in social layer for team support and challenges and the industry’s first fully integrated health care cost transparency service. RedBrick 5 further lets organizations blend in their own programs, or third-party services and apps, creating a unified health [...]

October 24th, 2013

Press Release

RedBrick Health adds Sara Ratner, Senior Vice President, Operations and Daniel Moloney, Vice President, Data Science to its Executive Ranks

Key hires come on heels of another record growth year for the company; industry veterans bring expertise in health care operations, regulatory compliance, data analytics and business intelligence

MINNEAPOLIS (October 24, 2013) ­- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces it has added two new senior executives as it prepares for the next phase of its growth. Sara Ratner joins RedBrick as senior vice president, operations, and Daniel Moloney, Ph.D. joins in the newly created position of vice president, data science.

Ratner’s background includes diverse operating and leadership roles in integrated health care delivery, clinical management and pharmacy management. She brings a dynamic and collaborative leadership style to the operating functions of RedBrick. She will oversee professional services, clinical operations, data operations and customer support as the company delivers on substantial continued growth and expansion across clients and markets. Ratner joined RedBrick from Neopath Health, a provider of worksite clinics, where she served as president and head of operations. Sara previously served as chief compliance officer at [...]

October 23rd, 2013

Press Release

RedBrick Health Certifies Garmin®, MapMyFitness®, Fitbit® Aria™ WI-FI Smart Scale and Withings as “RedBrick Ready”

Expanded network of connected devices and apps broadens the available options for consumers to sync their health data and earn rewards for active engagement in their health

MINNEAPOLIS (October 23, 2013) ­- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces the expansion of its RedBrick Ready™ partner network, adding Garmin®, MapMyFitness®, Fitbit® Aria™ and Withings to its growing roster of connected devices and apps. Through RedBrick Ready, consumers can easily sync data from their favorite devices and apps with their RedBrick accounts, and earn credit and rewards for active engagement in their health.

With this round of additions, RedBrick Health adds new data integration capabilities that go beyond physical activity tracking. RedBrick consumers now have the option to automatically incorporate their weight, recorded via smart scales, as well as blood pressure measures, via automated blood pressure cuffs, to paint a more complete picture of their health, with minimal time and effort. This additional data enhances each consumer’s personal RedBrick HealthMap™, RedBrick’s personalization framework, and informs richer interactions for those engaged with a RedBrick [...]

June 26th, 2013

Press Release


Analysis of over 60,000 Consumers in RedBrick Journeys Finds Frequent Engagement, Consumers Changing Behaviors One Small Step at a Time

Small steps, adaptive personalization, social networking and "gamified" format prove popular and effective — consumers engage 2.6 times weekly and reach behavior milestones in an average of 26 days

MINNEAPOLIS (June 26, 2013) ­- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces results from the first six months of experience with its patent-pending, adaptive health behavior change system, RedBrick Journeys™. RedBrick Journeys offer consumers and program sponsors, such as employers, health plans and healthcare provider organizations, a cost-effective alternative to traditional phone and digital health coaching programs.

The company's evaluation of a sample of 60,000 participants across a wide array of work settings found that consumers taking a RedBrick Journey engaged an average of 2.6 times per week, roughly ten times as frequently as average engagement observed in traditional online health improvement programs. Participants achieved an average of 1.8 behavior change milestones per month, such as introducing more physical activity into their day, choosing healthier food options, actively managing stress through specific coping techniques or adhering to [...]

June 19th, 2013

Press Release


RedBrick Health and ClearCost Health Announce Integrated Wellness and Transparency Platform

Industry-first offering encourages and rewards healthy living and smart shopping behaviors using innovative, integrated web and mobile platform

MINNEAPOLIS (June 19, 2013) ­- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, and ClearCost Health, an innovator in health care price transparency, today announced a collaboration to create the first integrated offering designed to address two of the biggest barriers to controlling health care costs: unhealthy behaviors and the inability to shop for medical care based on price, quality, and convenience. The resulting platform will be the industry's first comprehensive service that empowers consumers to be healthy and to be smart about their purchase decisions.

This integrated offering from RedBrick Health and ClearCost Health will capitalize on RedBrick's consumer-facing web and mobile technologies, including RedBrick Journeys™, a patent-pending, adaptive health behavior change system. RedBrick Journeys present individualized choices using small steps in a game-like format with embedded social network support and automated reminders.

The collaboration expands engagement technology beyond wellness initiatives to consumerism by encouraging users to become smart shoppers for health care with easy-to-use information about the cost, [...]

May 1st, 2013

Press Release


RedBrick Health Adds BodyMedia FIT™ Armbands to Growing List of “RedBrick Ready” Apps and Devices

Consumers can seamlessly sync BodyMedia FIT devices with their RedBrick Health accounts

MINNEAPOLIS (May 1, 2013) ­- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces the certification of BodyMedia® as part of the RedBrick Ready™ partner integration network. Consumers can now easily transfer activity captured by BodyMedia FIT armbands to their RedBrick Health accounts, where they earn credit and rewards for healthy activities and achievements through employers and health plans.

BodyMedia’s FIT devices utilize four embedded sensors and proprietary algorithms to calculate the intensity of each wearer’s workouts, the amount of calories burned, and the quality of sleep on a continuous basis. Once a consumer elects to sync the accounts, the biometric data captured by BodyMedia armbands flows directly into RedBrick’s tracking, social competition and rewards engines.

“Making health improvement simple, social and fun is the name of the game,” said Dan Ryan, chief executive officer for RedBrick Health. “By enabling consumers to keep track of their progress through consumer-friendly wearable devices like those made by BodyMedia, RedBrick Health delivers a best-in-class [...]

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