Leadership

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Dan Ryan
Chief Executive Officer

Dan drives RedBrick's overall strategy and growth. Before joining RedBrick in 2011, Dan was president and CEO at Secure Computing, a $250M leader in enterprise security solutions, prior to it being acquired by McAfee where he served as EVP and general manager of their $500M network security business unit. He also served as president and chief operating officer at Stellent, a leading enterprise content management software company that grew revenues from $2M to $130M during his tenure before being acquired by Oracle, where he became senior vice president of enterprise content management products. Dan joined Stellent from Foglight Software, an innovator in e-commerce and application performance management where he headed marketing, product management and business development. During his time at Foglight, the company grew from a startup to a market player, realizing customer adoption by many leading e-commerce companies prior to its acquisition by Quest Software.

Dan earned his Bachelor of Science degree in math and economics from the University of Minnesota. Dan is an avid runner, and enjoys many outdoor activities including tennis, golf, kayaking, fishing and boating. He spends most of his spare time with his wife and four kids, coaching and watching them in baseball, hockey and gymnastics.
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Gal Bar-or
Chief Technology Officer

Gal drives RedBrick’s software technology strategy and architecture. Gal came to RedBrick in 2011 with over 28 years of proven success in entrepreneurship and software development. Past ventures include successful startups Foglight Software, which was acquired by Quest Software and Capital Technologies, and RIS, a company founded by Lee Felsenstein, personal computer inventor and creator of the first generation of wearable computing devices. In addition, Gal co-founded Connected Minds, SchoolAxis and Useful Chemistry, all in the social and mobile space. Early on, Gal cut his teeth on Wall Street at Salomon Brothers, First Boston Capital and Goldman Sachs & Co., where he worked with Nobel Prize contributor Fischer Black in the quantitative strategies group.
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Kurt Cegielski
Co-Founder and Senior Vice President, Employer Solutions

As co-founder and senior vice president of employer solutions, Kurt oversees all aspects of direct-to-employer business at RedBrick. He has direct responsibility for employer sales and sales support, and works closely with client management and health strategy, which helps to articulate and measure against clients’ financial and health program goals and aids clients in setting and adapting their strategies to meet goals for employee health.

Before co-founding RedBrick Health in 2006, Kurt led the customer reporting and analytics group for Definity Health, which was responsible for researching, understanding and communicating overall plan performance to clients. During his tenure at Definity, Kurt also oversaw plan design pricing, financial modeling and performance guarantees as the director of underwriting. Prior to joining Definity, he was a senior underwriting consultant with the Principal Financial Group.

Kurt has a B.S.B.A. in finance with a concentration in economics from Drake University and an M.B.A. from the University of Iowa. He spends many of his free moments with his wife and three kids, and enjoys time outdoors.
Dan drives RedBrick's overall strategy and growth. Before joining RedBrick in 2011, Dan was president and CEO at Secure Computing, a $250M leader in enterprise security solutions, prior to it being acquired by McAfee where he served as EVP and general manager of their $500M network security business unit. He also served as president and chief operating officer at Stellent, a leading enterprise content management software company that grew revenues from $2M to $130M during his tenure before being acquired by Oracle, where he became senior vice president of enterprise content management products. Dan joined Stellent from Foglight Software, an innovator in e-commerce and application performance management where he headed marketing, product management and business development. During his time at Foglight, the company grew from a startup to a market player, realizing customer adoption by many leading e-commerce companies prior to its acquisition by Quest Software.

Dan earned his Bachelor of Science degree in math and economics from the University of Minnesota. Dan is an avid runner, and enjoys many outdoor activities including tennis, golf, kayaking, fishing and boating. He spends most of his spare time with his wife and four kids, coaching and watching them in baseball, hockey and gymnastics.
Gal drives RedBrick’s software technology strategy and architecture. Gal came to RedBrick in 2011 with over 28 years of proven success in entrepreneurship and software development. Past ventures include successful startups Foglight Software, which was acquired by Quest Software and Capital Technologies, and RIS, a company founded by Lee Felsenstein, personal computer inventor and creator of the first generation of wearable computing devices. In addition, Gal co-founded Connected Minds, SchoolAxis and Useful Chemistry, all in the social and mobile space. Early on, Gal cut his teeth on Wall Street at Salomon Brothers, First Boston Capital and Goldman Sachs & Co., where he worked with Nobel Prize contributor Fischer Black in the quantitative strategies group.
As co-founder and senior vice president of employer solutions, Kurt oversees all aspects of direct-to-employer business at RedBrick. He has direct responsibility for employer sales and sales support, and works closely with client management and health strategy, which helps to articulate and measure against clients’ financial and health program goals and aids clients in setting and adapting their strategies to meet goals for employee health.

Before co-founding RedBrick Health in 2006, Kurt led the customer reporting and analytics group for Definity Health, which was responsible for researching, understanding and communicating overall plan performance to clients. During his tenure at Definity, Kurt also oversaw plan design pricing, financial modeling and performance guarantees as the director of underwriting. Prior to joining Definity, he was a senior underwriting consultant with the Principal Financial Group.

Kurt has a B.S.B.A. in finance with a concentration in economics from Drake University and an M.B.A. from the University of Iowa. He spends many of his free moments with his wife and three kids, and enjoys time outdoors.

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Jeff Dobro
Chief Medical Officer

Jeff oversees RedBrick’s clinical strategy. Jeff joined RedBrick in 2011 with over 20 years of thought leadership in integrated health management solutions including comprehensive care management, condition management, wellness programs and provider-based health services for employers, managed care and provider-based companies. Most recently, he was senior consultant and Eastern Region practice leader in Towers Watson’s Health Management practice. Prior to that, Jeff spent five years covering the healthcare industry as a financial analyst on Wall Street. He has also served as principal at Creative Medical Management, chief medical officer at Telesis Medical Management, and regional chief medical officer at New York Life.

Jeff earned his M.D. from the Medical College of Pennsylvania where he received the Merck Award for Academic Excellence, and finished his specialty training at New York University where he continues to teach as a board-certified rheumatologist. He spends much of his spare time outdoors skiing, biking, kayaking and hiking and enjoying live music and theater with his wife, two daughters and extended family.
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Tony Fisher
Senior Vice President, Consumer Solutions

As senior vice president of consumer solutions, Tony leads RedBrick’s strategy to address the evolving consumer market. His responsibilities include developing new ways in which the RedBrick Health Engagement Platform and award-winning applications can reach more consumers outside of traditional employer, health plan and healthcare provider markets.

Tony joins RedBrick from Target Corporation, where he worked for 15 years in various leadership roles encompassing apparel, grocery, hardlines, strategy and operations, all focused on driving profitable sales through consumer and data-driven strategies. He led the formation of the merchandising and marketing business intelligence strategy, which focused on leveraging data to support business strategies, as well as Target’s first-ever international expansion, where he delivered $1.3 billion in revenue in the first year.

Tony graduated from the University of St. Thomas with a degree in marketing management. When he’s not at the office, Tony spends time with his wife and three children, usually at a hockey rink or baseball field. He enjoys staying active through playing sports and being outdoors hunting and fishing.
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Daniel Moloney
Senior Vice President, Product Development

As senior vice president of product development, Daniel leads multiple teams working on product, content strategy and data. He is responsible for the delivery of innovative products that meet or exceed market requirements and drive consumer behavior change toward healthier outcomes. Daniel joined RedBrick in 2013, leading the launch of the data science team, focused on driving evidence-based research on the efficacy of RedBrick programs and creating a reporting and analytics data warehouse.

Prior to RedBrick, Daniel held numerous leadership positions in both public and private sectors, including the University of Minnesota and Control Data Corporation. In 1999, he co-founded SwiftKnowledge, a business intelligence software company focused on intuitive delivery of dynamic, actionable information. He delivered solutions across multiple business verticals, leading to a successful sale of the company in 2012.

Daniel received a Ph.D. in psychology from the University of Minnesota with a concentration in behavior genetics, statistics, and individual differences. He has a track record of research contributions in both psychology and in data analytic systems.
Jeff oversees RedBrick’s clinical strategy. Jeff joined RedBrick in 2011 with over 20 years of thought leadership in integrated health management solutions including comprehensive care management, condition management, wellness programs and provider-based health services for employers, managed care and provider-based companies. Most recently, he was senior consultant and Eastern Region practice leader in Towers Watson’s Health Management practice. Prior to that, Jeff spent five years covering the healthcare industry as a financial analyst on Wall Street. He has also served as principal at Creative Medical Management, chief medical officer at Telesis Medical Management, and regional chief medical officer at New York Life.

Jeff earned his M.D. from the Medical College of Pennsylvania where he received the Merck Award for Academic Excellence, and finished his specialty training at New York University where he continues to teach as a board-certified rheumatologist. He spends much of his spare time outdoors skiing, biking, kayaking and hiking and enjoying live music and theater with his wife, two daughters and extended family.
As senior vice president of consumer solutions, Tony leads RedBrick’s strategy to address the evolving consumer market. His responsibilities include developing new ways in which the RedBrick Health Engagement Platform and award-winning applications can reach more consumers outside of traditional employer, health plan and healthcare provider markets.

Tony joins RedBrick from Target Corporation, where he worked for 15 years in various leadership roles encompassing apparel, grocery, hardlines, strategy and operations, all focused on driving profitable sales through consumer and data-driven strategies. He led the formation of the merchandising and marketing business intelligence strategy, which focused on leveraging data to support business strategies, as well as Target’s first-ever international expansion, where he delivered $1.3 billion in revenue in the first year.

Tony graduated from the University of St. Thomas with a degree in marketing management. When he’s not at the office, Tony spends time with his wife and three children, usually at a hockey rink or baseball field. He enjoys staying active through playing sports and being outdoors hunting and fishing.
As senior vice president of product development, Daniel leads multiple teams working on product, content strategy and data. He is responsible for the delivery of innovative products that meet or exceed market requirements and drive consumer behavior change toward healthier outcomes. Daniel joined RedBrick in 2013, leading the launch of the data science team, focused on driving evidence-based research on the efficacy of RedBrick programs and creating a reporting and analytics data warehouse.

Prior to RedBrick, Daniel held numerous leadership positions in both public and private sectors, including the University of Minnesota and Control Data Corporation. In 1999, he co-founded SwiftKnowledge, a business intelligence software company focused on intuitive delivery of dynamic, actionable information. He delivered solutions across multiple business verticals, leading to a successful sale of the company in 2012.

Daniel received a Ph.D. in psychology from the University of Minnesota with a concentration in behavior genetics, statistics, and individual differences. He has a track record of research contributions in both psychology and in data analytic systems.

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Sara Ratner
Senior Vice President, Clinical Operations

Sara oversees clinical operations at RedBrick Health, which includes telephonic coaching, guide services and biometric screening services. She joined in 2013, having held various healthcare executive leadership roles. Prior to RedBrick, Sara served as president of NeoPath Health, a worksite health clinic provider. Prior to NeoPath, she was the chief compliance officer and the executive sponsor for Medicaid at Prime Therapeutics and was a member of the executive leadership team. She also had leadership team roles at CVS-Caremark/MinuteClinic and Fiserv Health.

Sara has published healthcare articles in trade journals and recently authored a chapter in The Risk Management Handbook for Healthcare Organizations. She was named a "Woman to Watch" in 2009 by the Minneapolis St. Paul Business Journal, in 2012 was named a "Top 40 under 40" by the Minneapolis St. Paul Business Journal and in 2015 was named by the Minnesota Business Magazine to the “Real Power 50" list.

Sara received her B.A., cum laude, from Washington University in St. Louis and her J.D., magna cum laude, from St. Louis University. Sara is a competitive triathlete, and enjoys new adventures and spending time with her family and daughter.
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Kim Stephan
General Counsel

As general counsel, Kim oversees all legal matters at RedBrick Health, including corporate, contract and intellectual property law. In addition, she advises the leadership team and board of directors in areas of compliance, governance and risk management.

Before joining RedBrick, Kim spent eight years with Capella Education Company, most recently as assistant general counsel and senior director of regulatory affairs, where she led legal work related to corporate governance and public company requirements and advised on strategic business transactions, investor relations, executive compensation and contracts. Kim also oversaw the state regulatory function at Capella, successfully managing compliance and advocacy efforts. Prior to Capella, Kim was a partner at Graham & Dunn, practicing largely among corporate securities and governance matters, regulatory affairs and mergers and acquisitions.

Kim earned a Bachelor of Business Administration in finance with an accounting emphasis from the University of Wisconsin–Eau Claire. She received her J.D. from the University of Wisconsin Law School.
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Gregg Waldon
Chief Financial Officer

Gregg is responsible for RedBrick’s financial strategy and organizational growth. Gregg joined RedBrick in January 2010 from SoftBrands where he was SVP and chief financial officer, secretary and treasurer. Prior to that, he served as chief financial officer for Stellent, helping grow software revenue from $2 million to $130 million. In this role, he led the company in its due diligence and integration of ten acquisitions as well as in its first public stock offering and follow-on offering, raising over $260 million. Gregg also has been chief financial officer for GalaGen, as well as a public accountant at Deloitte & Touche and PriceWaterhouseCoopers.

Gregg earned his B.S. in accounting from Bemidji State University and an M.S. in finance from Colorado State University. He enjoys spending time on Lake Mille Lacs, as well as hunting and traveling.
Sara oversees clinical operations at RedBrick Health, which includes telephonic coaching, guide services and biometric screening services. She joined in 2013, having held various healthcare executive leadership roles. Prior to RedBrick, Sara served as president of NeoPath Health, a worksite health clinic provider. Prior to NeoPath, she was the chief compliance officer and the executive sponsor for Medicaid at Prime Therapeutics and was a member of the executive leadership team. She also had leadership team roles at CVS-Caremark/MinuteClinic and Fiserv Health.

Sara has published healthcare articles in trade journals and recently authored a chapter in The Risk Management Handbook for Healthcare Organizations. She was named a "Woman to Watch" in 2009 by the Minneapolis St. Paul Business Journal, in 2012 was named a "Top 40 under 40" by the Minneapolis St. Paul Business Journal and in 2015 was named by the Minnesota Business Magazine to the “Real Power 50" list.

Sara received her B.A., cum laude, from Washington University in St. Louis and her J.D., magna cum laude, from St. Louis University. Sara is a competitive triathlete, and enjoys new adventures and spending time with her family and daughter.
As general counsel, Kim oversees all legal matters at RedBrick Health, including corporate, contract and intellectual property law. In addition, she advises the leadership team and board of directors in areas of compliance, governance and risk management.

Before joining RedBrick, Kim spent eight years with Capella Education Company, most recently as assistant general counsel and senior director of regulatory affairs, where she led legal work related to corporate governance and public company requirements and advised on strategic business transactions, investor relations, executive compensation and contracts. Kim also oversaw the state regulatory function at Capella, successfully managing compliance and advocacy efforts. Prior to Capella, Kim was a partner at Graham & Dunn, practicing largely among corporate securities and governance matters, regulatory affairs and mergers and acquisitions.

Kim earned a Bachelor of Business Administration in finance with an accounting emphasis from the University of Wisconsin–Eau Claire. She received her J.D. from the University of Wisconsin Law School.
Gregg is responsible for RedBrick’s financial strategy and organizational growth. Gregg joined RedBrick in January 2010 from SoftBrands where he was SVP and chief financial officer, secretary and treasurer. Prior to that, he served as chief financial officer for Stellent, helping grow software revenue from $2 million to $130 million. In this role, he led the company in its due diligence and integration of ten acquisitions as well as in its first public stock offering and follow-on offering, raising over $260 million. Gregg also has been chief financial officer for GalaGen, as well as a public accountant at Deloitte & Touche and PriceWaterhouseCoopers.

Gregg earned his B.S. in accounting from Bemidji State University and an M.S. in finance from Colorado State University. He enjoys spending time on Lake Mille Lacs, as well as hunting and traveling.

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Mike Zeman
Senior Vice President, Client Solutions

As senior vice president of client solutions, Mike oversees RedBrick’s client management teams. Included in this group are resources that direct strategic recommendations around consumer engagement, client and consumer communications and campaigns, and programs.

Prior to RedBrick Health, Mike was responsible for consumer engagement strategy and solutions at OptumHealth and subsequently Optum. His career has focused primarily on consumer marketing and consumer relationship marketing as both a consultant and executive manager of service companies and company portfolios dedicated to consumer behavior change across several verticals and channels.

Mike has a B.S. in business marketing from Ferris State University.
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Eric Zimmerman
Chief Marketing Officer

Eric leads market strategy and business development, and co-created RedBrick’s content and behavior design lab. Eric joined RedBrick in late 2009, bringing two decades of experience creating and commercializing innovative technology solutions that empower consumers to take a more active role in their health. Prior to joining RedBrick, Eric served as chief innovation officer and general manager at Mirixa, a pioneer in connected care at the point of pharmacy, and SVP of marketing at RelayHealth, a leader in patient-physician e-connectivity. Eric has previously held leadership positions at StayWell, Medscape, and Johnson & Johnson where he helped build one of the nation’s earliest and most successful comprehensive corporate health management companies.

Eric earned a master's degree in public health from UCLA with an emphasis in behavioral science, and an M.B.A. from Pepperdine University. When he’s not visualizing a better health system, Eric enjoys mountain biking, running, travel and cooking (and eating) with his wife and two children.
As senior vice president of client solutions, Mike oversees RedBrick’s client management teams. Included in this group are resources that direct strategic recommendations around consumer engagement, client and consumer communications and campaigns, and programs.

Prior to RedBrick Health, Mike was responsible for consumer engagement strategy and solutions at OptumHealth and subsequently Optum. His career has focused primarily on consumer marketing and consumer relationship marketing as both a consultant and executive manager of service companies and company portfolios dedicated to consumer behavior change across several verticals and channels.

Mike has a B.S. in business marketing from Ferris State University.
Eric leads market strategy and business development, and co-created RedBrick’s content and behavior design lab. Eric joined RedBrick in late 2009, bringing two decades of experience creating and commercializing innovative technology solutions that empower consumers to take a more active role in their health. Prior to joining RedBrick, Eric served as chief innovation officer and general manager at Mirixa, a pioneer in connected care at the point of pharmacy, and SVP of marketing at RelayHealth, a leader in patient-physician e-connectivity. Eric has previously held leadership positions at StayWell, Medscape, and Johnson & Johnson where he helped build one of the nation’s earliest and most successful comprehensive corporate health management companies.

Eric earned a master's degree in public health from UCLA with an emphasis in behavioral science, and an M.B.A. from Pepperdine University. When he’s not visualizing a better health system, Eric enjoys mountain biking, running, travel and cooking (and eating) with his wife and two children.

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Karin Bultman
Vice President, Market Development

As vice president of market development, Karin is responsible for creating and overseeing the processes for development, validation, execution and monitoring RedBrick’s market strategy and growth plans. Since joining in 2010, Karin has created the company’s content and behavior design discipline and championed market intelligence projects leading to product innovations.

Prior to RedBrick, Karin founded a boutique consulting firm and created health improvement and technology solutions at companies such as StayWell, Blue Cross Blue Shield of Minnesota and Caredata.com. She's an industry veteran with previous work in clinical settings, academic research, consulting and product development.

Karin earned a master's degree in public health from the University of North Carolina at Chapel Hill. Outside of work, Karin spends time with her active family, enjoying the outdoors and volunteering for a variety of community organizations.

Mike Erickson
Vice President, Client Services

As vice president of client services, Mike is responsible for services and operations at RedBrick. He and his team work tirelessly to deliver the programs that help people be healthy through implementation, professional services, data operations, quality and consumer support.

Mike joined RedBrick in 2013, successfully leading a team in implementing the latest version of RedBrick's platform into new and existing markets. He has 15 years of experience creating successful software products in diverse markets. His passion is developing new teams, products and organizations. Prior to joining RedBrick, Mike was a co-founder and chief technology officer of a small SaaS company focused on the semiconductor market.

Mike has a degree in computer science from the University of Minnesota. He is also a former U.S. Army Airborne, Air Assault, Sapper. He enjoys skiing, biking, camping and running, often behind his two young, bicycling sons.

Phil Hadden
Vice President,
Business Development

As vice president of business development, Phil works alongside the business and market development teams to expand RedBrick's presence in the health plan market.

Phil brings with him over 25 years of business development experience in the healthcare industry. Most recently, he served as the senior vice president of sales for Onlife Health, a national wellness company owned by BlueCross BlueShield of Tennessee, where he significantly grew the company’s revenue and helped provide strategic guidance for product innovation. Prior to Onlife Health, he served as senior vice president of sales and product marketing for SHPS Health Management Solutions, and served in a similar role at CareWise, Inc., a pioneer in the 24/7 nurse advise service industry, selling to health plans and employers.

Phil earned a B.S. From the State University of New York College at Brockport. When he’s not in the office, Phil enjoys exercise, cycling, gardening, cooking, history, travel and spending time with his wife, two children and three cats.
As vice president of market development, Karin is responsible for creating and overseeing the processes for development, validation, execution and monitoring RedBrick’s market strategy and growth plans. Since joining in 2010, Karin has created the company’s content and behavior design discipline and championed market intelligence projects leading to product innovations.

Prior to RedBrick, Karin founded a boutique consulting firm and created health improvement and technology solutions at companies such as StayWell, Blue Cross Blue Shield of Minnesota and Caredata.com. She's an industry veteran with previous work in clinical settings, academic research, consulting and product development.

Karin earned a master's degree in public health from the University of North Carolina at Chapel Hill. Outside of work, Karin spends time with her active family, enjoying the outdoors and volunteering for a variety of community organizations.
As vice president of client services, Mike is responsible for services and operations at RedBrick. He and his team work tirelessly to deliver the programs that help people be healthy through implementation, professional services, data operations, quality and consumer support.

Mike joined RedBrick in 2013, successfully leading a team in implementing the latest version of RedBrick's platform into new and existing markets. He has 15 years of experience creating successful software products in diverse markets. His passion is developing new teams, products and organizations. Prior to joining RedBrick, Mike was a co-founder and chief technology officer of a small SaaS company focused on the semiconductor market.

Mike has a degree in computer science from the University of Minnesota. He is also a former U.S. Army Airborne, Air Assault, Sapper. He enjoys skiing, biking, camping and running, often behind his two young, bicycling sons.
As vice president of business development, Phil works alongside the business and market development teams to expand RedBrick's presence in the health plan market.

Phil brings with him over 25 years of business development experience in the healthcare industry. Most recently, he served as the senior vice president of sales for Onlife Health, a national wellness company owned by BlueCross BlueShield of Tennessee, where he significantly grew the company’s revenue and helped provide strategic guidance for product innovation. Prior to Onlife Health, he served as senior vice president of sales and product marketing for SHPS Health Management Solutions, and served in a similar role at CareWise, Inc., a pioneer in the 24/7 nurse advise service industry, selling to health plans and employers.

Phil earned a B.S. From the State University of New York College at Brockport. When he’s not in the office, Phil enjoys exercise, cycling, gardening, cooking, history, travel and spending time with his wife, two children and three cats.

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Steve Harstad
Vice President, Business Account Management

As vice president of account management, Steve oversees the strategy and teams dedicated to supporting RedBrick Health’s clients. He is accountable for the growth and retention of our direct employer and channel portfolios.

Previous to his time at RedBrick, Steve held leadership positions in product management, market strategy and account management. Steve’s experience includes responsibility for the growth and profitability of population health and collaborative care provider services at Optum/UnitedHealth Group.

Steve earned his undergraduate degree in business management from Gustavus Adolphus College and his M.B.A. from the University of St. Thomas. In his spare time, Steve enjoys outdoor adventures with the family, his kids' sporting events and cooking for his family.

Cynthia Henry
Vice President, Corporate Marketing

As vice president of corporate marketing, Cynthia oversees brand stewardship, market messaging, positioning, thought leadership, growing brand awareness and demand. Her team supports the RedBrick sales, business development and client services teams.

Prior to RedBrick, Cynthia helped grow client brands including 3M and FedEx as vice president of account strategy at Hanley Wood Marketing. She previously worked as director of creative services at Life Time Fitness, managing its internal marketing agency. As director of creative services at Imaginet, she worked with Medtronic, Merrill Lynch, NASDAQ, RBC and others. Before that, she co-founded and served as CEO at Three Fish Design, whose clients included Target, Business Incentives, Dayton Hudson/Marshall Fields and the Weisman Art Museum.

Cynthia holds B.A. and B.S. degrees from the University of Minnesota and earned her M.B.A. at the University of Minnesota’s Carlson School of Management. When Cynthia isn’t building brands, she enjoys yoga, walking, traveling, live music, theater and cooking and dining out with family and friends.

Riley Horan
Vice President, Research & Development

As vice president of research and development, Riley is responsible for managing the software build, delivery and support processes.

Riley joined RedBrick in 2011, bringing with him over 20 years of experience developing enterprise and consumer based applications. Before RedBrick, Riley worked primarily in the financial and content industries at Wells Fargo, Fidelity Financial Services and Internet Broadcasting, leading new product development initiatives. In addition, Riley has driven agile software development adoption and related organizational change at several companies.

Riley studied computer science and accounting at Gustavus Adolphus College. When away from work, Riley enjoys reading about behavior change, uncertainty and risk management.
As vice president of account management, Steve oversees the strategy and teams dedicated to supporting RedBrick Health’s clients. He is accountable for the growth and retention of our direct employer and channel portfolios.

Previous to his time at RedBrick, Steve held leadership positions in product management, market strategy and account management. Steve’s experience includes responsibility for the growth and profitability of population health and collaborative care provider services at Optum/UnitedHealth Group.

Steve earned his undergraduate degree in business management from Gustavus Adolphus College and his M.B.A. from the University of St. Thomas. In his spare time, Steve enjoys outdoor adventures with the family, his kids' sporting events and cooking for his family.
As vice president of corporate marketing, Cynthia oversees brand stewardship, market messaging, positioning, thought leadership, growing brand awareness and demand. Her team supports the RedBrick sales, business development and client services teams.

Prior to RedBrick, Cynthia helped grow client brands including 3M and FedEx as vice president of account strategy at Hanley Wood Marketing. She previously worked as director of creative services at Life Time Fitness, managing its internal marketing agency. As director of creative services at Imaginet, she worked with Medtronic, Merrill Lynch, NASDAQ, RBC and others. Before that, she co-founded and served as CEO at Three Fish Design, whose clients included Target, Business Incentives, Dayton Hudson/Marshall Fields and the Weisman Art Museum.

Cynthia holds B.A. and B.S. degrees from the University of Minnesota and earned her M.B.A. at the University of Minnesota’s Carlson School of Management. When Cynthia isn’t building brands, she enjoys yoga, walking, traveling, live music, theater and cooking and dining out with family and friends.
As vice president of research and development, Riley is responsible for managing the software build, delivery and support processes.

Riley joined RedBrick in 2011, bringing with him over 20 years of experience developing enterprise and consumer based applications. Before RedBrick, Riley worked primarily in the financial and content industries at Wells Fargo, Fidelity Financial Services and Internet Broadcasting, leading new product development initiatives. In addition, Riley has driven agile software development adoption and related organizational change at several companies.

Riley studied computer science and accounting at Gustavus Adolphus College. When away from work, Riley enjoys reading about behavior change, uncertainty and risk management.

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David Kabaker
Vice President, Business Development

As vice president of business development, David Kabaker is responsible for developing strategic distribution relationships to reach consumers and employers through broker organizations, provider organizations, ACOs and other channels.

David comes to RedBrick with deep industry knowledge and experience. He helped found Corporate Fitness Resources, which was sold to Health Fitness Corp where he stayed on as vice president of the Western Region. David served as executive vice president of sales and marketing at WellCall, now a part of Health Advocate. He also developed the strategic distribution business for WebMD Health Services and ran strategic accounts in the employer segment at Walgreens.

David graduated from the University of California at San Diego with a B.A. in economics. When he’s not in the office, David enjoys tennis, travel and spending time with his two kids.

Dan Kolkowitz
Vice President,
Security

As vice president of security, Dan Kolkowitz works to ensure that RedBrick has developed the necessary and required security infrastructure for all systems and applications. He also serves on the Governance Risk and Compliance Committee, focusing on understanding RedBrick's risks, impact and mitigation on a global level.

Dan brings more that 25 years of experience developing network technologies and distributed systems to the RedBrick team. Dan has a long and successful entrepreneurial history, including the co-founding of companies MobileAria, Compact Devices, Securify, Inc., and Swan Labs, Inc. He also served as chief technical officer and vice president of operations at PlaySpan. Most recently, Dan co-founded IdentityMind Global, an e-commerce company that provides risk management and regulatory compliance solutions for the financial and digital commerce ecosystem.

Dan earned a M.S.C.S. from Stanford University, where he also managed several of the University's key distributed computing projects and lectured in the computer sciences department. He has been active in networking and security industry groups and standards organizations for over 20 years.

Tina Kraemer
Vice President, Partner Solutions

As vice president of partner solutions, Tina is responsible for leading alliance partner strategy and product marketing at RedBrick Health.

Tina joined RedBrick in late 2013, with over 20 years of experience in product innovation, development, sales and marketing. Prior to joining RedBrick, Tina led the commercial product innovation team at Medica Health Plans, and was responsible for new product development and health strategy and consultation. She also led a five-state regional sales and marketing team for one of the nation’s largest healthcare providers, specializing in inpatient and outpatient physical rehabilitation, outpatient surgery and medical imaging.

Tina pursued her B.A. in marketing and business management from St. Catherine University in St. Paul, Minnesota, and holds a resident insurance producer license in the State of Minnesota. In her free time, Tina enjoys reading, scuba diving and traveling with her husband and daughters.
As vice president of business development, David Kabaker is responsible for developing strategic distribution relationships to reach consumers and employers through broker organizations, provider organizations, ACOs and other channels.

David comes to RedBrick with deep industry knowledge and experience. He helped found Corporate Fitness Resources, which was sold to Health Fitness Corp where he stayed on as vice president of the Western Region. David served as executive vice president of sales and marketing at WellCall, now a part of Health Advocate. He also developed the strategic distribution business for WebMD Health Services and ran strategic accounts in the employer segment at Walgreens.

David graduated from the University of California at San Diego with a B.A. in economics. When he’s not in the office, David enjoys tennis, travel and spending time with his two kids.
As vice president of security, Dan Kolkowitz works to ensure that RedBrick has developed the necessary and required security infrastructure for all systems and applications. He also serves on the Governance Risk and Compliance Committee, focusing on understanding RedBrick's risks, impact and mitigation on a global level.

Dan brings more that 25 years of experience developing network technologies and distributed systems to the RedBrick team. Dan has a long and successful entrepreneurial history, including the co-founding of companies MobileAria, Compact Devices, Securify, Inc., and Swan Labs, Inc. He also served as chief technical officer and vice president of operations at PlaySpan. Most recently, Dan co-founded IdentityMind Global, an e-commerce company that provides risk management and regulatory compliance solutions for the financial and digital commerce ecosystem.

Dan earned a M.S.C.S. from Stanford University, where he also managed several of the University's key distributed computing projects and lectured in the computer sciences department. He has been active in networking and security industry groups and standards organizations for over 20 years.
As vice president of partner solutions, Tina is responsible for leading alliance partner strategy and product marketing at RedBrick Health.

Tina joined RedBrick in late 2013, with over 20 years of experience in product innovation, development, sales and marketing. Prior to joining RedBrick, Tina led the commercial product innovation team at Medica Health Plans, and was responsible for new product development and health strategy and consultation. She also led a five-state regional sales and marketing team for one of the nation’s largest healthcare providers, specializing in inpatient and outpatient physical rehabilitation, outpatient surgery and medical imaging.

Tina pursued her B.A. in marketing and business management from St. Catherine University in St. Paul, Minnesota, and holds a resident insurance producer license in the State of Minnesota. In her free time, Tina enjoys reading, scuba diving and traveling with her husband and daughters.

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Nicole Manderscheid
Vice President, Human Resources

Nicole is responsible for leading the talent acquisition efforts and devising strategies to develop and retain top talent for RedBrick. In addition, Nicole champions RedBrick’s award-winning culture, providing a superior experience for all RedBrick employees. She came to RedBrick in 2011 with more than 15 years of experience planning, developing, organizing and implementing HR solutions that best support a flow of talent that is capable of meeting RedBrick’s business needs. Prior to RedBrick, Nicole led HR functions at ABILITY Network, Stellent and the TesseracT Group.

Nicole earned her B.S. in mass communications at St. Cloud State University, has an M.A. in human resources & industrial relations from Carlson School of Management at the University of Minnesota and is SPHR designated. In her free time, Nicole enjoys traveling, exercising and cheering her kids on in their athletic endeavors.

Elizabeth Nelson
Vice President, Clinical Services

As vice president of clinical services, Elizabeth leads the development, training and management of the content and quality improvement efforts for RedBrick clinical services. She has responsibility for RedBrick coaches and guides providing Next-Steps ConsultsTM, Ask a GuideTM service, High-Risk Care Coordination and clinical engagement specialists as well as telephone coaching and on-site services.

Elizabeth joined RedBrick in 2011 from Target Corporation, where she worked to create and manage their retail clinics, and was part of Target’s new wellness steering committee. Prior to Target, Elizabeth worked for prominent healthcare companies such as Medtronic and Mayo Health Systems, serving in a consulting role to develop and improve new and enhanced healthcare service and products, as well as other small start-ups.

Elizabeth is a registered nurse and certified health coach. She has an M.A. in holistic health studies from St. Catherine University in Minneapolis and a B.A. in nursing from Luther College in Decorah, Iowa. When not in the office, Elizabeth enjoys traveling, hiking, sports and spending time with her family.

Dave Poole
Vice President, Sales

Dave Poole serves as vice president of sales at RedBrick Health, leading the national sales team focused on large employer clients. The team works extensively with prospects, employee benefits consultants and brokerage firms to further enhance RedBrick’s presence in the market.

Prior to joining RedBrick, Dave most recently worked in the national accounts division of United Health Group via its acquisition of Definity Health, where he led midwest sales for seven years. Other experience includes sales and management positions at Quest Diagnostics and Aetna Health Plans.

Dave holds a B.A. in political science and German from Northwestern University.
Nicole is responsible for leading the talent acquisition efforts and devising strategies to develop and retain top talent for RedBrick. In addition, Nicole champions RedBrick’s award-winning culture, providing a superior experience for all RedBrick employees. She came to RedBrick in 2011 with more than 15 years of experience planning, developing, organizing and implementing HR solutions that best support a flow of talent that is capable of meeting RedBrick’s business needs. Prior to RedBrick, Nicole led HR functions at ABILITY Network, Stellent and the TesseracT Group.

Nicole earned her B.S. in mass communications at St. Cloud State University, has an M.A. in human resources & industrial relations from Carlson School of Management at the University of Minnesota and is SPHR designated. In her free time, Nicole enjoys traveling, exercising and cheering her kids on in their athletic endeavors.
As vice president of clinical services, Elizabeth leads the development, training and management of the content and quality improvement efforts for RedBrick clinical services. She has responsibility for RedBrick coaches and guides providing Next-Steps ConsultsTM, Ask a GuideTM service, High-Risk Care Coordination and clinical engagement specialists as well as telephone coaching and on-site services.

Elizabeth joined RedBrick in 2011 from Target Corporation, where she worked to create and manage their retail clinics, and was part of Target’s new wellness steering committee. Prior to Target, Elizabeth worked for prominent healthcare companies such as Medtronic and Mayo Health Systems, serving in a consulting role to develop and improve new and enhanced healthcare service and products, as well as other small start-ups.

Elizabeth is a registered nurse and certified health coach. She has an M.A. in holistic health studies from St. Catherine University in Minneapolis and a B.A. in nursing from Luther College in Decorah, Iowa. When not in the office, Elizabeth enjoys traveling, hiking, sports and spending time with her family.
Dave Poole serves as vice president of sales at RedBrick Health, leading the national sales team focused on large employer clients. The team works extensively with prospects, employee benefits consultants and brokerage firms to further enhance RedBrick’s presence in the market.

Prior to joining RedBrick, Dave most recently worked in the national accounts division of United Health Group via its acquisition of Definity Health, where he led midwest sales for seven years. Other experience includes sales and management positions at Quest Diagnostics and Aetna Health Plans.

Dave holds a B.A. in political science and German from Northwestern University.

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Keith Roberts
Vice President, Client Services

Advancing RedBrick Health’s capability and reputation to deliver a differentiated, best-in-class engagement solution is Keith’s focus as vice president of client services. He applies behavioral economics and well-being to lead the deployment of consumer experiences that enable and encourage people to take control of their key demands of a life well lived.

Keith has 20 years of experience serving clients in the disciplines of underwriting, client-facing market leadership and management consulting. Prior to joining RedBrick Health in 2014, he helped global organizations unleash the potential of their human assets as Gallup Consulting’s wellbeing subject matter expert. Previous roles include client-facing responsibilities at UnitedHealth, Marsh McLennan/Mercer and CIGNA.

Keith earned a B.A. in finance, investment & banking and risk management & insurance from the University of Wisconsin–Madison. His M.B.A. is from Marquette University.

Matt Scholl
Vice President, Market Development

As vice president of market development, Matt currently leads the identification, development and execution of new business opportunities in the health plan space. He was the first employee hired by RedBrick Health’s founders.

Previously, Matt was an investment banker with TripleTree, a leading healthcare boutique. He led the health & wellness team, conducting industry-leading research as well as M&A engagements and execution, including the sale of Cardium Health to Centene and vielife to CIGNA. Prior to joining TripleTree, Matt served as an associate with Harbour Ventures, a venture advisory firm in San Diego. Matt also spent a number of years in the investor relations field, working in agency account supervision and corporate IR department management.

Matt earned both his B.A. and M.Ed. from the University of San Diego and his M.B.A. in entrepreneurial management & finance from the Graduate School of Business at San Diego State University. Matt and his wife have two daughters.
Advancing RedBrick Health’s capability and reputation to deliver a differentiated, best-in-class engagement solution is Keith’s focus as vice president of client services. He applies behavioral economics and well-being to lead the deployment of consumer experiences that enable and encourage people to take control of their key demands of a life well lived.

Keith has 20 years of experience serving clients in the disciplines of underwriting, client-facing market leadership and management consulting. Prior to joining RedBrick Health in 2014, he helped global organizations unleash the potential of their human assets as Gallup Consulting’s wellbeing subject matter expert. Previous roles include client-facing responsibilities at UnitedHealth, Marsh McLennan/Mercer and CIGNA.

Keith earned a B.A. in finance, investment & banking and risk management & insurance from the University of Wisconsin–Madison. His M.B.A. is from Marquette University.
As vice president of market development, Matt currently leads the identification, development and execution of new business opportunities in the health plan space. He was the first employee hired by RedBrick Health’s founders.

Previously, Matt was an investment banker with TripleTree, a leading healthcare boutique. He led the health & wellness team, conducting industry-leading research as well as M&A engagements and execution, including the sale of Cardium Health to Centene and vielife to CIGNA. Prior to joining TripleTree, Matt served as an associate with Harbour Ventures, a venture advisory firm in San Diego. Matt also spent a number of years in the investor relations field, working in agency account supervision and corporate IR department management.

Matt earned both his B.A. and M.Ed. from the University of San Diego and his M.B.A. in entrepreneurial management & finance from the Graduate School of Business at San Diego State University. Matt and his wife have two daughters.

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