By Eric Zimmerman, Chief Marketing Officer, RedBrick Health As an industry, we’ve been obsessed for the past few years about the “E” word. But it’s not clear we all mean the same thing when we use the term engagement. For advertising or e-commerce-based business models, it’s all about page views, clicks and mobile app taps. But what about population health, or employee well-being programs? In my view, we’re really interested in meaningful health engagement—meaning the engagement that produces better health—and that’s not always so easy to measure. Many health and well-being programs define success by what’s easiest to measure—things like website registration rates, online activity, mobile app downloads or coaching sessions. But do these program engagement metrics really have anything […]


April 2016
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