By Tony Fisher, senior vice president of consumer solutions, RedBrick Health Pharmaceutical companies spend years focusing their innovation on creating the right molecule to help treat a condition or disease. If they are first to market, they enjoy a period of exclusivity; but then generics take over, drive down the price and commoditize the market. Innovating beyond the pill is something big pharma has been trying to do for years to fight commoditization. They’ve turned to innovation as a way to differentiate their product—so much so that the phrase “beyond the pill” has become a moniker in the industry.1 There are a few good examples of innovation that moves beyond the pill: Gilead combining its HIV medications for a first-ever, […]


By Matt Scholl, vice president of business development, RedBrick Health In October, we conducted a brief survey of attendees to the AHIP National Conferences on Medicare and Medicaid. We asked for feedback on three topics: Which initiatives consume the most time and energy? What are the primary drivers for investment in member health and wellness? What are the greatest barriers to improving member health and wellness?   Here’s a snapshot of what we learned: Overseeing compliance, regulatory or public policy initiatives consumes the most time and energy among our respondents. Attracting and enrolling new beneficiaries is next in line on the task list. Identifying high-risk members for care coordination is the primary reason they invest in member health and wellness, […]


December 2015
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