June 24th, 2015
Karin Bultman, RedBrick’s vice president of market development, participated on a recent panel at the Health Access Summit. The following is based on her presentation titled “It’s How You Say It” – Strategies for Optimizing Health Communication and Engagement. Karin offered the audience the top 10 things RedBrick’s learned about crafting engaging health communications so audience members could consider them for their own programs. We know you invest a lot of time and money communicating health and wellness initiatives to your consumers. But are those messages helping you meet your goals? How do you ensure your communications are effective, engaging, and inspiring your consumers to better health? The recently retired David Letterman made the Top-10 list an institution. We’re continuing […]
Eric Zimmerman, chief marketing officer at RedBrick Health, is guest-posting on the Benefitfocus Blog today with additional thoughts on choice architecture: What’s missing from traditional wellness program design. Why you should make consumer choice a core element of your wellness program. How to incorporate choice architecture to get better engagement – and how better engagement translates to clinically-meaningful outcomes. At RedBrick Health we like to do what works, rather than what’s traditional. And—as it turns out—choice works. Visit the post to learn more.
Part 2 of a 3-part series By Dr. Jeff Dobro, Chief Medical Officer, RedBrick Health In part 1 of this series, we presented the case for choice for engaging individuals in their health. We found that by putting the person back into the personalization—letting individuals select their own healthy activities and way to interact—we were able to find equivalently strong impact on health results regardless of the choice between live coaching, virtual (or digital) coaching, and self-tracking. In part 2 we focus on the segment of the population with chronic conditions—a group that can comprise up to 20% of the typical working population and drive up to 80% of total healthcare costs. A traditional health management stratification design would focus […]