May 15th, 2015

Part 1 of a 3-part series By Eric Zimmerman, Chief Marketing Officer, RedBrick Health At RedBrick, we’ve been saying for years that creating consumer ownership of health means providing strong, data-driven guidance, but ultimately letting consumers make choices. This idea may sound logical, but surprisingly it flies in the face of conventional health management models. Conventional wisdom says use risk data to identify and stratify populations and select the intervention for the consumer. Those at higher risk get phone coaching. Chronic illness? Disease management. Everyone else? Offer low cost portals, newsletters, self-trackers. While it seems logical to stratify populations by risk level and to focus the more costly interventions on those at higher risk, the approach leaves someone out of […]


May 2015
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