Really Small Changes That Make A Big Difference (Part II)
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Robert B. Cialdini, Ph. D. presented at the RedBrick Health Client Summit last April, where he spoke on effective and persuasive communication in an uncertain health care environment. He is collaborating with RedBrick again to share insights from his new book The small BIG: Small Changes that Spark Big Influence in a two-part series. Find Part I here. Persuasive efficiencies Since the publication of my book, Influence, I’ve been asked to speak—in corporate training sessions, at large conferences, or in front of university classrooms—about these principles.  In the process, I’ve noticed something that captures audience attention to a remarkable degree (almost as much as if I’d mentioned sex):  If, when describing one or another of the principles, I say, “Now, […]


Robert B. Cialdini, Ph. D. presented at the RedBrick Health Client Summit last April, where he spoke on effective and persuasive communication in an uncertain health care environment. He is collaborating with RedBrick again to share insights from his new book The small BIG: Small Changes that Spark Big Influence in a two-part series. Find Part II here.  Cialdini is an expert in persuasion, compliance and negotiation who has spent his career researching the science of influence. He is the New York Times Best Selling author of Influence, recommended as one of Fortune Magazine’s most important books for business. Influence has appeared on CEO Read’s 100 Best Business Books of All Time and Best Marketing Books of All Time lists […]


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