When it comes to managing population health or deploying an employer wellness program, the conversation doesn’t last long before it inevitably turns to engagement. Namely – How do we get more people to participate? This trillion-dollar question (as in $3 trillion) has long been one of the biggest challenges faced by employers and other organizations as they work to increase participation in the programs and resources they provide to their consumers. While there are numerous approaches and levers that can impact engagement rates, we believe we should follow the same behavior change principle we apply to help shape healthy habits – focus on the simplest thing that will have the biggest impact. Recently, the MIT Sloan School of Management had […]


March 2014
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