February 26th, 2013

Smaller Waistlines Might Make Big Business A report published by the Hudson Institutes Obesity Solutions Initiative lends some data to the notion that popular chain restaurants fare better when they offer consumers better fare. The report, released this month, demonstrates that healthier, lower-calorie foods and beverages were a significant growth engine for restaurant chains. Also notable: Restaurants that have maintained the status quo have seen growth and traffic decline. Download a PDF copy of the report here. "Soda Tax" Discussion Evolves The divisive issue of taxing high-sugar beverages is back, but this time a California-based poll revealed a new twist on the debate:  Support for using increased taxes on sugary beverages to expand school nutrition and physical activity facilities and […]


February 20th, 2013

Game mechanics – if you haven't noticed, can be extremely effective in helping shape healthier behavior. RedBrick Health is pleased to be mentioned in a recent Washington Post article focused on the trend of game mechanics and tracking being applied to healthy behavior. The article focuses on how self-tracking, score mechanics, rankings and competition fortifies the motivation that keeps individuals engaged in doing what's best for their own health. While game mechanics can add a fun and motivating component to the consumer experience, the true power of gamification is enabling people to recognize their success. From a behavior design standpoint, creating a sense of success, no matter how small it may be, has a powerful impact on achieving sustained healthy behavior […]


February 14th, 2013

Valentine's Day has inspired us to focus on the heart – not the cardiac-shaped boxes of chocolate nougat kind, but the priceless eleven ounce muscle that jets red and white cells through our vast circulatory systems 70 times per minute. That heart. But the focus is a universal one – love. Taking care of our own health is the best Valentine we can give the people we adore. Heart disease is often viewed as a uniquely "male" risk factor. But guess what? It isn't. The American Heart Association (AHA) reports cardiovascular diseases are the number one cause of death to American women. Heart disease claims the lives of 400,000 women each year – more than the next three causes of […]


February 2013
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