A birthday. A New Year. The birth of a child. An upcoming high school reunion. There are milestone and events that can spur us to lose weight, get fit, or help us create habits that allow us to live happier, healthier, longer lives. We've all felt it, the ebb and flow of motivation, at times peeking and pushing us to run that extra mile and at other times bottoming-out, not even giving us enough to get off the couch. Behavior change experts have coined this fluctuation a motivation wave, with plenty of ups and downs. And in relation to changing behavior, it's really quite intuitive. When the motivation wave is high, we are able to get more done and further challenge […]


July 26th, 2012

A healthy trend is emerging – one that isn't getting the publicity it should. The separate universes of health plans, doctors and health technology companies are converging. Each of these entities play an important role in helping people be healthy. Working together, they create a holistic approach to health, one tailored to the individual consumer's preference, readiness and capability. RedBrick Health is proud to be a taking an active role in this movement with the rollout of our new integration platform and partner certification program, RedBrick ReadyTM. With RedBrick Ready, users have access to best-in-class devices, apps and programs that supplement RedBrick's innovations to reinforce their investment in their health. Joining the growing list of certified RedBrick Ready partners are Fitbit […]


A year ago we wrote about some new evidence suggesting pet owners, dog owners in particular, had a physical fitness advantage over non-dog owning peers – increased physical activity, reduced risks, and even increased exercise intensity.  A new study, released last week, provides even more encouraging news on the whole household health benefits that come to families whose members include the wet nosed and furred variety: Babies growing up in households with dogs are 31% more likely to be in good health than their dog-less counterparts. In cat owning households, babies are healthy 71-78% of the time (vs. 66% of the time for non-cat owning households.) Babies in houses with dogs are 44% less likely to develop ear infections and […]


What motivates you to stay committed to your exercise routine? So you'd rather listen to fingernails on a chalkboard than run for 45 minutes a day, but you exercise because you want to lose weight and improve your health. Week one is a success, but week two you make up excuse after excuse, eventually finding a way to comfortably slip out of your workout routine. In a recent New York Times Well blog article, "Sold on the Feeling, if Not the Benefits to Health," New York Times reporter Gina Kolata asks the probing question we've all asked, "What makes someone a committed exerciser?" According to Rodney Dishman, director of the exercise psychology laboratory at the University of Georgia, those who […]


This is especially true when your customers represent thousands of employees and their families. That's why we're always excited to invite representatives from all of employer clients to our Client Advisory Council conference. At the most recent event last month in Minneapolis, clients shared their ideas, feedback, and barriers within educational sessions, their own case study presentations, and large group discussion. Attendees also had the unique opportunity to experience a full-day behavior change "bootcamp" led by one of the foremost experts, Dr. BJ Fogg, Director of the Stanford Persuasive Technology Lab. Throughout the brainstorming, workshop, and discussion, one theme continued to rise to the top – creating healthy habits by making change simple, social and fun – utilizing small steps […]


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