While many employers recognize the benefits of providing a corporate wellness program, traditional approaches to health behavior change tend to be one-dimensional and often fail to meet the needs and expectations of today's consumer. The latest behavior change psychology shows us consumers are more likely to feel a sense of failure if they set (and fail to meet) a large goal. To increase the likelihood of sustained engagement, desired behaviors should be broken into simple, small steps that are impossible to NOT meet. By focusing on changing behaviors through attainable steps, rapid cycles of accomplishments are created, keeping users engaged and more importantly realizing continued success. Unfortunately, making healthy behaviors easy for real people – one small step at a time […]


May 14th, 2012

The Health Innovation Blog applauds The Weight of the Nation project and invites you to learn more, participate, and join the conversation. Bringing together the nation's leading research institutions, THE WEIGHT OF THE NATION is a presentation of HBO and the Institute of Medicine (IOM), in association with the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), and in partnership with the Michael & Susan Dell Foundation and Kaiser Permanente. The centerpiece of THE WEIGHT OF THE NATION campaign is the four-part documentary series, each featuring case studies, interviews with our nation's leading experts, and individuals and their families struggling with obesity. The first film, CONSEQUENCES, examines the scope of the obesity epidemic and […]


Think you've heard every possible cause for surging healthcare costs?  How about this one – the replacement costs hospitals are paying for new toilets. Unfortunately, it's not a frivolous expense. Rather, the latest canary in the coalmine of U.S. weight-related health declines. Our unhealthy nutrition and exercise habits have gotten in such bad shape (and our bodies along with them), hospitals are having to replace wall mounted commodes with floor mounted ones. If mass plumbing reconfiguration is not a warning sign, what is? For the first time ever, the economic peril of obesity is being touted as being more serious and costly than that previous poster child of bad behavior – smoking. Obesity is a problem we all are impacted by, regardless of our own […]


If you read the recent article in the Wall Street Journal on gamification's emerging role in health, you're already aware that digital gaming techniques are proving to be an effective behavioral game changer. The article explores case studies (including RedBrick clients) that demonstrate gamification techniques are engaging employees and shaping lasting health improvements. But what's behind their success? How are game mechanics tapping into health engagement and behavior change motivations so elusive in yesterday's employer wellness initiatives? And maybe more importantly – is the early success of healthy behavior gamification a passing fad? No fad. Gamification is not the same as gaming. Gamification applies the techniques of game mechanics to shape target behaviors. The reason they work, and will continue to work shaping those target behaviors […]


May 2012
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