It is credited for 26% of heart attacks and 12-19% of strokes and a devastating 443,000 annual premature deaths and nearly $200 billion in U.S. healthcare and productivity costs.  And the good news is the majority of individuals addicted to its unnecessary place in their lives desire to give it up.  That's the analysis a CDC study released a few weeks ago concludes – of all adult smokers in the U.S., 70% want to stop and more than half (52.4%) have made an attempt to do so in the past year.  The bad news is the percentage of those who achieve cessation consistently falters in the low single digits. Behavior change theories place considerable weight on the power of self […]


December 14th, 2011

Innovation in health engagement and behavior change is generated by the same fuel mix energizing breakthroughs in other industries – the right scientists in the right lab. That's why RedBrick Health is excited to announce the addition of several key senior technologists (Gal Bar-or/CTO, Mike Milkovich/Product Development, John Page/Client Operations) to their leadership along with the formation of a Health Management Innovation Lab at its expanded corporate space. It's a significant investment RedBrick makes as it advances its leadership in consumer health engagement technology, further leveraging mobile and social engagement application development (among others) – making behavior change and better health part of everyday life of the consumer. The investment comes as RedBrick Health doubles its staff in response to 600% two-year membership growth […]


December 2011
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