In the crowded and noisy space of health and wellness, it's reassuring to come across others who are sifting what works from what rattles and stalls. Case in point – a recent blog post we came across describing seven effective strategies for health engagement.  Touting the virtue of single platforms, customization, personalization, and social networking and currency, the blog's author concisely outlines strategies that can help accelerate healthy engagement and behavior change within any employer environment. As the author wisely notes, innovative use of technology will drive the lion's share of healthy change.  Tailored consumer experiences are being leveraged through singular entities housing stores of data. Individuals are being connected through social networks, enabling cultures of health and access to information to help make […]

August 18th, 2011

As a relatively new Brickhead, when discussing what it's like working for RedBrick Health, it's impossible not to mention the cultural attribute of fun.  It's one of those qualities, difficult to measure, that many would regard as frivolous (in comparison to more easily measurable attributes).  But get this – fun is serious business.  Applied to behavioral change, it can make the difference in sustained employee health and wellness.  The theory of fun is simple – a person is more likely to work harder at something when it's enjoyable and entertaining.  A "fun theory" award site shows this belief in action – inspiring individuals to take the stairs instead of riding the adjoining escalator merely by introducing an element of fun.  As the video proves, […]

August 10th, 2011

Being consumer-focused isn't enough to be differentiated these days. Just about every successful company, regardless of industry, embraces a "user-centered design" approach, and both the consumer and product have benefitted from this universal focus. But many companies fail to look beyond their user stories, navigation flow charts, and persona scenarios to further their product capabilities. Consumer-facing approaches often lack one significant element helpful in elevating consumer solutions from responsive to extraordinary – empathy. Until companies understand the emotional grounding of their consumer audience, they are moving product forward with blinders on.  Building truly responsive user-centered approaches and products requires empathy. Designers and developers must relate to and understand the motivation and decisions of individual consumers. A lack of empathy can lead design teams quickly into […]

August 2011
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