June 28th, 2011

Gamification and Health, Part 1 of 2 Apparently a lot, judging by the growing media attention to the "gamification" of health and wellness.  Here are a few things I learned in recent conversations with Bing Gordon, former chief creative officer at Electronic Arts, board member of Zynga, and partner at RedBrick-backer Kleiner Perkins Caufield & Byers.     Simplicity is key.  Focus your user on one task at a time. People innately want to cooperate – as much, if not more than they want to compete. Let them. (Group) size matters. Something special happens when you get around 8 or so individuals working together. Surprise and delight work. Probabilistic or random rewards have an even greater impact on keeping people engaged than predictable […]


If employers have been looking for an exit to employer-sponsored health benefits, they may have found one in the new health reform law.  According to the just released employer survey by McKinsey and Company, upwards of 30% of the 1,300 employers surveyed "definitely or probably" will drop health coverage altogether and instead pay the $2,000 per employee government mandated fine.  The flee rate gets even higher when focused on those employers with a high awareness of the new law – more than half (50%+) employers indicating plans to exit health benefits. Regardless of whether or not the survey findings become reality, the health reform law is likely to have an impact on the landscape of employer sponsored health.  Employers leaning […]


June 16th, 2011

Listen Actively. One of our core principles at RedBrick Health. We spend a lot of time coming up with new ideas and constantly inventing ways to help individuals become more engaged in their health, but we realize the most important step in that process is the first one€¦ learning what works from those that use the product, our consumers and clients. That's why last week we invited representatives from each of our clients (our Client Advisory Council) to visit our headquarters in Minneapolis for two days that were interactive, energetic, informative, social and even mixed in some fun and laughter. The event featured presentations and collaborative sessions focused on consumer engagement best practices, the next generation of health-improvement programs and […]


Across a relatively short span of time, health education and behavior change have clinched revolutionary advancement.  Via a DeLorean cruise back to the 1980's, I can see myself and my peers designing health promotion brochures – pre-desktop publishing tri-fold pamphlets, the health education de rigueur of the day, brimming with fear-based statistics and didactic statements with the goal to inspire significant healthy behavior change to those who would unfold their pages. For those of us in the field of helping people be healthier, we've fortunately come a long way following those earnest but low-tech and less informed days.  The emergence of behavioral theory informing how we design messaging and programs has changed everything.  The Transtheoretical Model opened a wide door […]


June 2011
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