February 22nd, 2011

It was integral in the peaceful protest in Egypt that displaced a generation-long control of power. Weeks earlier, it held a key role in a similar revolution in Tunisia. It has been utilized in pushing the traditional levers of control in places as politically stubborn as Iran and will likely be the tool that helps foster monumental change in other countries – Bahrain, Yemen, Libya, even North Korea. It's also the instrument newly recognized as having the best chance to reverse the obesity pandemic bloating nearly half the U.S. population. It's not a bomb. It's not a miracle diet. It's not even all that complicated or dramatic. It's merely an improved ability for people to remain connected. It is social […]


Our health never sleeps (even when our bodies do.)  Fortunately, innovation to improve our health rarely takes a siesta either – and RedBrick Health's Consumer Health Engagement Platform is no exception. As product management lead, I am pleased at the hard work that went into launching RedBrick 4 last month – our fourth generation consumer health engagement platform. Our latest release is highlighted by: Powerful and flexible incentive management enhancements New social engagement elements Fresh consumer interface and online experience We all know the major stumbling block toward health and wellness is engagement. The latest version of our Health EarningsSM engine continues to solve this problem by adding results-based incentive options and end-to-end administration of multiple, concurrent designs. We've also introduced enhanced HealthMapsSM that provide […]


February 3rd, 2011

With all the recent partisan political squabbling, it's nice to see lawmakers come together in a bipartisan effort to achieve a common goal – getting healthy.  Through RedBrick Health's social media Challenges technology, The Alliance for a Healthier Minnesota recently unveiled a "Biggest Loser" weight loss, nutrition and exercise tracking competition available to all state residents.  Two of the teams competing – the Minnesota State Senate vs. the Minnesota House.  They've even named their competition – The Great Minnesota Capital Weight Loss Challenge. Endless debate and wrangling is not one of the 200 trackable activities, so these politicians will need to flex other muscles to earn points and shed pounds.  Meanwhile, though, the real news is that The Alliance for […]


February 2011
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