November 30th, 2010

We already know individual unhealthy lifestyle choices account for 50% or more of all health care costs, but how costly are unhealthy behaviors to workplace productivity? A newly released Dutch survey reveals unhealthy lifestyle choices lead to more frequent sick leave, longer durations of sick leave and lower levels of workplace productivity. The cross-sectional study of nearly 11,000 workers in 49 Netherland companies between 2005 and 2009 revealed: Lifestyle behaviors and obesity are attributed to more than 10% of sick leave and higher levels of productivity loss Obese workers are 66% more likely than healthy weight employees to consume between 10 to 24 days of annual sick leave Smokers are 30% more likely than non-smokers to consumer between 10 to […]


November 17th, 2010

According to our latest ROI study, successful health engagement is worth $443 per participant in annual health care and productivity savings to employers.  Weighed against total program cost, this equates to nearly a 3:1 return on investment after just two years of experience (vs. typical 3+ years). The formula for creating substantial employer savings through wellness is simple.  For starters, a successful wellness program needs to get employees to engage and RedBrick has demonstrated that with participation rates two to five times industry norms.  Second, a program needs to support participants as they strive to change behavior and improve their health and RedBrick has also documented that with health risk reductions across multiple categories – from cholesterol to BMI to nutrition […]


November 16th, 2010

If you think only employers struggling with unhealthy and unengaged workforces are turning to results-based health improvement programs, think again. We're thrilled to announce the name of one of our newest clients – Alliance Data Systems Corporation – a nationally recognized progressive employer with impressive health engagement results achieved through their six-year healthyAlliance initiative and recipient of the 2009 C. Everett Koop Health Award. As Kim Berdinsky, Alliance Data's benefits manager stated: "Now we want to take our program to the next level and move from a participation-based program to one with real, evidence-based lifestyle behavior change. With RedBrick, we expect to see further increases to our associate engagement as well as real movement in improving our associates' health risks that will help us […]


November 12th, 2010

Are employees ready for a health care model that aligns personal behavior to cost?  Survey says€¦yes!  Take note of the recent employee opinions surveyed by the National Business Group on Health (NBGH). The vast majority of employees are more than ready for such a model.  Employees asked whether they agreed those individuals demonstrating healthy lifestyle behavior or participating in health improvement programs should be rewarded with reduced health benefit costs, only 10% disagreed. This result should not come as surprise – the same consumers who are already used to paying for essentially every form of insurance BUT health care (home, auto, life, retirement, etc.) based on their individualized risks and behaviors can easily apply the same logic (and equity) to […]


November 2nd, 2010

Creating more successful ways to engage employees in healthy behavior requires not just imaginative, innovative minds but also trained ears to the ground.  We recently hired a third-party research firm to conduct a national survey of 200 large employers to better discover how employers are experiencing health engagement within their own organizations and what the barriers are – what's working, what's not.  The survey included foundation questions regarding how employers define health engagement and how engaged their employees are as well as a deep dive into the unique levers driving those engagement rates.  How do incentives drive engagement?  What role does goal setting play?  How do engagement rates compare when employer-based health and wellness solutions are provided through health plans […]


November 2010
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