August 25th, 2010

Behavioral economics – it's not just for health care anymore. My family and I recently received notice our household refuse collector is rolling out a new program in our neighborhood to encourage better consumer waste recycling habits.  It struck me that the parallels between the challenges to unsustainable health care costs and landfill overuse are close – improvable behavior sits squarely on the shoulders of both.    Without the right encouragement, it turns out the individual consumer takes care of the environment about as well as they take care of their own health, disposing of nearly five pounds of trash a day (56 tons a year) and separating out only about 10% of it for recycling purposes.  Taking care of the […]


August 18th, 2010

Employers latching on to the medical cost savings and productivity upturns of implementing effective wellness programs will be pleased to learn their efforts may also be providing an additional competitive advantage – smarter employees!  Extensive research, some of it newly released, indicates physical exercise bolsters our brains and helps stave off normal aging of its healthy cells. Supplementing the research compiled at the Laboratory of Genetics at the Salk Institute of San Diego in the late 1990's that proved new brain cells are produced as a result of regular exercise, Northwestern University's Feinberg School of Medicine in Chicago just released further explanation of this finding.  Exercise, the new research proves, countermands some of the normal aging process on brain cells and also […]


August 10th, 2010

Health and wealth are inextricably connected. We're reminded of that in each paycheck. Employers are reminded of it at each health plan renewal. Unfortunately, the relationship between the two – health and wealth – has long been a dysfunctional one in the context of employer sponsored health. Sort of like a failed marriage – they've been in the same room, but they haven't really been speaking with one another. Until now. RedBrick Health is thrilled to announce our alliance with Fidelity Investments. Together, we are providing an effective alignment of health and finance not formerly available. We all know the real problem with health care cost control – the 50% of avoidable costs tied to unhealthy behaviors (and in direct consumer […]


August 2010
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